Hyatt Q2 Video

HYATT Q2 2015 STRATEGY

Milestone Confidential

Q2 Strategies: Quality vs. Quantity Citations?

http://www.brightlocal.com/2015/03/12/expert-citation-survey-2015/


Which Listings Matter the Most?

Industry Specific Sites

• Present clear signals to search engines• Ranks well for specific terms • Tend to have higher domain authority

Local Relevance

• Pass local signals • Can give a business the

advantage they need to outrank competitors.

http://www.brightlocal.com/2015/03/12/expert-citation-survey-2015/


Local and Organic Search Factors

Social Signals & Content Marketing

(15.6%)

Local Profiles and Maps Optimization

(14.7%)

Platform and On-Page

Optimization (21%)

Local Data Aggregators &

Citations (15.5%)

Niche Directories

(18.3%)

Source: David Mihmhttp://moz.com/blog/local-search-ranking-factors-2014

http://moz.com/blog/local-search-ranking-factors-2014


Local, Social, and Mobile Quality Listings

• Industry relevant directory

• Oldest leisure travel sites

• Strong Moz/Alexa rank• Dashboard reporting• Ability to make instant

edits

• Premium niche directory

• Impacts referral traffic to wedding pages

• Strong Moz/Alexa rank

• Mobile friendly website

All Hyatt All Hyatt All Hyatt with a Wedding Venue

• Top local directory• Strong Moz/Alexa

rank• Increased local

visibility • Impacts local

ecosystem


• Premium meeting/ wedding directory


• Impacts referral traffic

• Enhanced profile of your business

• Premium niche directory

• Reputed partner in the segment

• Great source for generating awareness about premium wedding venues


Hyatt Gold with a Meeting Venue

Hyatt Gold with a Wedding Venue

Local, Social, and Mobile Quality Listings

Value of Q2 Partners

268Connections

16,984 Alexa Rank

58MOZ DA

298Connections

73,840 Alexa Rank

48MOZ DA

180Connections

138359 Alexa Rank

43MOZ DA

325Connections

67,475 Alexa Rank

51MOZ DA

434Connections

56,962 Alexa Rank

51MOZ DA


Increase Traffic to Google My Business Page

• What?– Optimize Google My Business page by updating images

• Why?– Google My Business upgraded business photos on 3/23/2015– Businesses can suggest which image they’d like to appear when customers search for the business on

Google

All Hyatt

New photos updated on the page

Enhance Business Profile on Bing Places

• What?– Optimize Bing Places

profile by updating images and adding social media icons

• Why?– Bing is the second largest

search engine and enhanced profile on Bing will drive more traffic & conversion

All Full Service Hyatt

Check Facebook for UNAP Consistency/ Duplicates

*Clients must have their own Facebook page

All Hyatt

• What?– Search Facebook for any

incorrect/ duplicate Facebook pages

• Why?– Goal is to have one

correct Facebook page with correct UNAP information


Area Activity Page CreationAll Select Service Hyatt

• What?– Research, write, and develop a new page on a key local activity

• Why?– Add fresh and relevant content to your website to help drive

additional traffic

Improving Conversions by H1 Tag Audit

• What?– Ensure H1 contains the targeted

keyword

• Why? – When Google crawls the website,

the bot will acknowledge the extra layer of optimization

– This will improve the site’s ranking

H1

Exact keyword usage in the H1

Hyatt Full Service Silver and Gold, and Hyatt Select Service Premium

Transparency and Engagement

• What?– Provide better

communication on completed strategies by sending email communications

• Why?– Helps provide additional

education on industry trends and increases transparency into Milestone SEO strategies

All Hyatt

THANK YOU