Your Easy Web Solutions

Marketing With GoogleBest Practices

Alexei Kouleshov

Who I am

• Online Marketing Strategist• Google Partner• Over 10 Years In The Industry• Author

Google: Most Popular Marketing Channels

• Organic Results (SEO)• Google Plus (Local)• Google Adwords Search Ads

What Google Wants

• Quality Content• Relevance• Great User Experience• Time Spent On Website• Bounce Rate• Path Through The Website

Google: Best Practices - Content

• Create Unique Content• Endorse Website Content• Directories• Blogs• News Articles

• Update Website Regularly

Google: Best Practices – Landing Pages

• Setup Landing Pages• Easy To Follow• Highly Focused• Benefit Driven

• Send Controlled Traffic To Landing Pages

Landing Page Examples

Google: Best Practices – Test & Measure

• Install Google Analytics• Set Goal Conversions (Leads, Sales)• Improve User Experience• Get Visitors To Come Back

Google: Overall Strategy

• Controlled Traffic (ads, emails)• Send Visitors To Targeted Pages

• Uncontrolled Traffic (organic)• Provide Quality Content• Build Lists

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Email – alexei@yews.com.au