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B2B marketing can be a real challenge.
So we’ve created a checklist to help you engage with your
customers & prospects.
Create content that provides value.
Answer a question or solve a problem with a:
Infographic, whitepaper, tutorial, or video
The holidays are hectic!
Employees take more time off.
Businesses operate on abbreviated schedules.
Prospects may be less responsive;
Businesses may be less reachable.
Ensure prospects & leads can find: - Holiday hours - Customer service - Sales representatives - Company contact information
Don’t leave your leads feeling lost!
New Year’s is a time for retrospective & prospective reflection.
Analyze industry statistics to predict industry outlook.
Evaluate successful content to anticipate new leads.
Let loose a little.
Use unexpected emojis in email subject lines.
‘Tis the season to socialize on social media.
Have fun with holiday puns in blog articles!
Converse with your customers in an approachable way to build brand loyalty.
Your customers are having holiday fun. Your business should too!
LinkedIn may be the most critical social channel for a B2B business.
Set up an official company page if you haven’t already.
TO-DO: - Start networking groups - Share your best content - Capitalize on paid social advertising
OPTIONAL: - Update logos & branding with holiday
themes (ribbons, snowflakes, or holly)
‘Tis the Season of Giving
The holidays are an ideal time to partner with nonprofits and contribute
to giving campaigns.
It’s the Thought That Counts
Whether your company is making a monetary donation, gift-matching, or
organizing employee volunteer efforts, share the news!
Spread the Cheer, Far & Near
Your involvement spotlights you and raises awareness for the organization you help.
Moreover, customers will understand what’s important to your brand.
Analyze old content to determine what generated the greatest engagement
(likes, comments, shares), or drove the most traffic to your website.
Go Green
Re-create with ho-ho-holiday spin! Refresh in a different medium
(this SlideShare was a blog first).
Repurpose to generate evergreen content (perpetually relevant).
Conclusion
Throughout the holiday season (and all year round) identify what your
customers value and continuously apply these insights to become a
better B2B marketer.