ILC 2014London, April 8-13

AGENDA

A Poken Event Manager should structure and lead all the event preparation steps, including discussions with customer & partner about operational deliverables

1. CAMPAIGN PORTALBranded web portal where event visitors log in to access event content

2. CUSTOM LOGIN PANE, MOBILE PORTALA branded landing page to easily link from event website, and mobile app

3. VISITOR LIST IMPORTObtaining the visitor list, importing, planning barcodes for fast registration

4. BADGES & REGISTRATIONCoordinating with the badge printer

5. DEVICES & BRANDINGObtaining the graphics on time

6. MEDIA WALLA wowing experience if properly coordinated and executed

7. TOUCH SURVEY ON MEDIA WALLTouch survey is an opportunity for the client to get feedback from a high

percentage of event visitors

8. INFO CARDSA handy way to inform visitors of login details and device how-to

PRE EVENT PLANNING(1 of 2)

AGENDA

9. GAME TO DRIVE BEHAVIORIf you plan additional engagement via a game

10. EVENT PLACARDSClient specific on-site communication placards

11. SESSIOIN CHECK-IN PLACARDSTo measure attendance at each session

12. EXHIBITOR TOUCHPOINTSGetting the exhibitors equipped in a sponsored trade show, to showcase a real live working Poken Green Event

8. SYNC STATIONSNot always applicable, but a nice addition

10. SET UP THE LEAD GEN SURVEYYou want to maximize the ROI of your event

11. COMMUNICATION PLAN AND TIMINGSome key steps to get visitors and exhibitors on board

12. PRE-EVENT VISITOR AND EXHIBITOR EMAILINGTight planning with organizer is key to have lean, effective communication

13. EVENT PHOTOS & EVENT STATSSample photos & stats extracted from this successful event

PRE EVENT PLANNING(2 of 2)

• A branded campaign portal was created

• Includes standard widgets + chatroom + game widget

• Event Details filled in so the ILC Mobile app is populated with useful event info (agenda, map, etc.)

• Plan the Portal content strategically, consider the event participant’s needs and the organizers’ expectations

CAMPAIGN PORTAL Done ☑

• A custom URL is set up at http://ilc2014.poken.com

• It is also accessible on mobile at http://ilc2014-m.poken.com

• The color scheme is adjusted in the Partner Tools, to fit the event branding

CUSTOM LOGIN PAGE Done ☑

Branded Login Page Branded Mobile App

• The full registration list (excel export) is be provided by the organizer

• Registration file’s columns are rearranged for import using Poken’s Partner Tools

• Customer’s uniquely identifiable “Conf#” field is used as the RefID for Poken, to issue a unique barcode to

each badge for scanning and linking of devices

• “Conf#” is also used as the file name (appending .png) for the individual Poken QR codes that are exported

by Poken, and sent to the badge printer in a zipped directory. Images are exported at 300dpi.

VISITOR LIST

Registration file from organizer

Registration file converted to

Poken import format

“Conf#” field is

used as the

RefID

Done ☑

• Badges for the preregistered are printed at home or on site.

• We simply provide the updated registration database (xls file) appended with a column including our RefID (barcode) and the Qrcode image name for each record.

• For the unregistered- Linking Pokens to account will be done using a barcode scanner (scan badge, scan Poken barcode) for speed.

• If any problems occur, an alternative will be using the Poken Pro mobile app to scan the QRCode, then touch a Poken. This method allows for easier update of the participant’s photo: Ideal if there aren’t too many people waiting in line.

WTO 2012 STATISTICSBADGES & REGISTRATION

Try

me!

Done ☑

Take note of the clip: This is the ideal kind to attach a Poken!

• Some attendees are pre-registered directly through the EASL website, but we are ready to handle on-site registrations too

• The list of preregistered visitors will be sent to us prior to the event

• Branding will be done using Doctor caps

WTO 2012 STATISTICSPOKENS Done ☐

Customized Poken doctor caps

Registration desk

Preregistration through EASL website

AGENDA / SURVEY WALL

Programme from the 9th -13th April