Upload
becs-rivett
View
156
Download
0
Tags:
Embed Size (px)
Citation preview
@becskr
• 7 years email marketing experience
• Work for MailPoet
• Twice named a world top email marketing influencer
Who am I?
@becskr
Sign up design tips
• Avoid unnecessary information!
• Make it eye-catching
• What’s the hook?
• Incentivise
@becskr
Content
• Research your competitors
• Sign up and look for inspiration
• Hold back some unique content
@becskr
Content writing tips
• Don’t write War & Peace
• Break copy into chunks
• Be concise
• Get an action or a reaction
@becskr
What are ‘good’ results?
• Volume
• Frequency and relevancy
• Learn over time, identify changes
• Consistently < 15% opens is probably bad
• > 1% unsubscribes is also probably bad
• Engagement affects deliverability
@becskr
Good email practice
• Get consent
• Check if you need ICO registration
• Avoid using wp_mail
• Do list housekeeping
• Make unsubscribing easy
@becskr
Good email practice
• Don’t purchase lists
• Keep image file sizes small
• Use personalisation
• Plan your activity