IMPORTANCE OF ONLINE REVIEW FOR REVIEW BUSINESS

IMPORTANCE OF ONLINE REVIEWS BY CONSUMERSCONCLUSION

CONTEXT:INTRODUCTION

INT

RO

DU

CT

ION ● This presentation explores

how consumers read and use online reviews.

● This will help businesses and digital marketing agencies to know the value of online reviews and how reviews impact consumers opinions and actions.

IMPORTANCE OF ONLINE REVIEWS BY CONSUMERS

The importance of online reviews by consumers can be clearly seen by reading the next questions.

How many times consumer used the internet to find/search for a local business in the last 12 months?

Answer:

● 53% of consumers search for local businesses at least one time per month

● 69% of consumers search for a local business at least 6 times per year

● Only 5% said they never searched for local businesses online

Does consumer read online reviews to determine whether a local business is good or bad?

Answer:

● More people are reading reviews on a regular basis

● 91% of consumers regularly or occasionally read online reviews

● Only 9% of consumers don’t read online reviews

How does consumer typically find online reviews?

Answer:

● 63% of consumers use a search engine to find online reviews

● 37% of consumers go directly to a review site to find/read online reviews

Which of the following devices has consumer used to read reviews for a local business in the last 12 months?

Answer:

● PCs are still the most popular way to read online reviews

● More than 50% of consumers surveyed use more than one device to read reviews

● The people who use Mobile Internet to read reviews jumped to 61%

● Use of Mobile Apps to read reviews dropped to 18%

Which of these business types has consumer read online reviews for?

Answer:

● Restaurant/Cafe reviews are the most commonly read by consumers

● Hotels/Bed & Breakfast reviews were the second most frequently searched for business category

● Medical/Healthcare Professionals, Grocery Stores, Automotive Services and Clothing Shops are also popular

For a local business, how recent (i.e. current) does an online review need to be to impact your decisions?

Answer:

● 73% of consumers think that reviews older than 3 months aren’t relevant

● 22% of consumers will only consider reviews written in the last 2 weeks

How do online customer reviews affect your opinion of a local business?

Answer:

● 74% of consumers say that positive reviews make them trust a local business more

● 60% say that negative reviews make them not want to use a business

● Only 5% said they don’t pay attention to reviews

How do online customer reviews influence the consumer decision to actually use a local business?

Answer:

● 39% of people say positive customer reviews make them more likely to use a local business

● 29% of people select a business for other reasons

● 24% say that negative reviews make them not want to use a local business

Do consumer trust online customer reviews as much as personal recommendations

Answer:

● 84% people trust online reviews as much as a personal recommendation

● 16% of people said they don’t trust online reviews

● Authenticity of reviews is the most important factor for consumers to trust the reviews they read

When a consumer reads positive reviews for a business, what is the typical next step taken by the consumer?

Answer:

● 54% of people will visit the website after reading positive reviews

● 19% will visit the business directly

● 17% will continue to search for reviews about the business

Have consumer ever been asked by a business to leave an online review for them?

Answer:

● 7 out of 10 consumers will leave a review if they’re asked to

● 50% of consumers have been asked to leave a review about a business and actually left a review

● 20% of consumers asked to leave a review did NOT leave a review for that business

CONCLUSION● 84% of people trust online reviews as much as a

personal recommendation

● 7 out of 10 consumers will leave a review for a business if they're asked to

● 90% of consumers read less than 10 reviews before forming an opinion about a business

● 54% of people will visit the website after reading positive reviews

● 73% of consumers think that reviews older than 3 months are no longer relevant

● 74% of consumers say that positive reviews make them trust a local business more

● 58% of consumers say that the star rating of a business is most important

PRESENTED BY: RIGHT2REVIEW