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INCORPORATING
INFLUENCERSin content marketing
AMY BISHOPDigitalRelevanceMedia Outreach Specialist
www.amylbishop.com@AmyL_Bishop
MEDIAIMPACT
WHAT ISTHE REALBENEFIT?
INFLUENCER IMPACT
Reach a built-in, existingaudience
Endorsement from acredible, third-party
Content is accepted asa helpful resource
Media views content asmore relevant
Set content apart fromother brands'
IDENTIFYINGINFLUENCERS
Criteria
INFLUENCER
Key Topic Areas
Followers & Engagement
Commonly Shared
Media & News Sites
Influencer Agenda
Other Brand Preferences
EXPERTS
INFLUENCERS
MEDIACONTACTS
thesweetspot
find
INFLUENCERINVOLVEMENT
OUTREACH TOENCOURAGE ASOCIAL SHAREOF CONTENT
01:
REQUEST ABYLINEDARTICLE FORYOUR BLOG
02:
INTERVIEW "E IN ANUPCOMINGPIECE OFCONTENT
03:
PARTNER TOCOAUTHORLONG-FORMCONTENT
04:
SUBMIT ABYLINEDARTICLE FORTHEIR OWNBLOG
05:
CONSIDEREXCLUSIVE,THIRD-PARTYCONTENTPARTNERSHIPS
06:
PURSUE PAIDPARTNERSHIPSWHENVALUABLE
07:
RELEVANCE.COM
CONTENT PROMOTIONto learn more about
AMY BISHOPDigitalRelevanceMedia Outreach Specialist
www.amylbishop.com@AmyL_Bishop