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InfluenceHER: The playbook for marketers How to tap into the growing social influence women have on Instagram to achieve business results
68% of Instagram users are female
SOCIAL MOBILE VISUAL
INSPIRATION ASPIRATION
INFLUENCE-HER ON INSTAGRAM1. Develop a content strategy this is highly visual and is
both inspirational and aspirational2. Have an always-on approach satisfying women’s
SoMoVi behaviour3. Engage relevant influencers who will resonate with
your target to amplify desire for your brand 5. Engage brand loyalists and turn them into advocates
by inspiring them to share and take action – turning window shoppers into buyers
4. If you have an excitable following, consider product launches or special previews providing exclusivity for
brand loyalists
How do Canada’s top brands influenceHER on Instagram?