INNOVATE FOR CHINA, INSPIRE THE WORLD!

中国创新,全球灵感!

SANFORD BROWNE 博思赋

Vice-President of Research & Innovation, L’Oreal China 欧莱雅中国，研发和创新副总裁

美的普及化

NEW

BILLION

consumers

全球范围内赢得10亿新消费者

COMMITMENT TO

RESEARCH & INNOVATION

致力于研发与创新

L’OREAL CHINA

R&I CENTER 研发与创新中心

成立于2005年

ESTABLISHED IN 2005 占地超过20,000平方米

A TOTAL AREA OF

MORE THAN 20,000 SQ. METERS 超过300位研发人员

MORE THAN 300 EMPLOYEES

深入了解中国消费者

CONSUMER

UNDERSTANDING

科技研发

SCIENCE

& TECHNOLOGY

案例分享：BB霜

Case Sharing – BB CREAM

Background背景

Barrier for Facial Color 粉底低使用率

Trend spotted in

South-Korea in 2007.

韩国潮流

Not Right Color 色彩不合适

Too white & Too fake

Not Enough Caring 护理不够

Greasy / Not easy to apply

Chinese Natural Skin Color 自然肤色

Consumer Desire 消费者需求

Natural Fair / Less Yellowish & Dull

Desaturation 降低肤色饱和度

Color Innovation 色彩创新

Typology Study

Sample size: >2000 women

Ch

rom

a

Hue Red Yellow Saturated

De-saturated

BB

Traditional Foundation 传统厚质地

Consumer Desire 消费者需求

Fresh / Caring / Easy-to-Apply

BB Skincare Performance 卓越护肤效果

Light Texture / Hydration / UV-Protection

Caring Benefits Innovation 呵护创新

98%* Consumers Satisfaction 98%消费者满意度 * After launch Call back Survey.

SPF25, PA+++

Hydration for 24hrs,

Clinical approved

WORLDWIDE #1 BB LEADING COMPANY

全球领先BB霜的集团

Next Generation Color in China – Patented Magic Beads

专利幻色粒子 - 中国再创新

Proven Performance 验证效果 CLINICAL TEST (8WKS)

Consumer Desire Involving

需求升级

Encapsulated Beads

专利包裹技术

Fairness

+30.6%

Radiance

+35.5% Smooth

+32.6% Wrinkle

-28.1%

Pigments Caring Ingredients

Skincare Benefits

Color Release Caring

案例分享：全效修护香波

Case-Sharing: Repairing shampoo for paradox

Chinese hair is strong but much more prone to be damaged. 中国人头发强壮，但却更易受损

Prone to be damaged

chemically & physically. 更易受损

Bigger Cuticle Angle 毛鳞片张角更大

3

Coloring

1

Bleaching

1

Straightening

Chinese hair Caucasian hair

Chinese Caucasian

Chemical Physical

CA

UC

AS

IA

N

CH

IN

ES

E

Cuticle Fragility

What’s the uniqueness for Chinese hair and challenge for repairing shampoo?

中国人的特点，对于修护香波的挑战

Chinese Hair & Needs

Clean 清爽

Caring 护理

Healthy

Long Root

健康长发根

Damaged

Length &Tip

受损长发尾

Challenges for Shampoo

Clean

Not Caring Enough

Caring

Easy to regrease

L’Oreal Breakthrough Patented Technology

欧莱雅突破专利配方

Long-term

Cleanness

长效清爽

+

Superior

Caring

卓越护理

Instant

Cleanness

48hrs

L’Oreal

Traditional

Universal paradox and needs with different local specificities

同样挑战满足世界不同需求

Local Relevance

=

Global Success

Repairing

Nourishing Chemical

Treatment

For

Colored

Hair Weak &

Lifeless

深入了解中国消费者

CONSUMER

UNDERSTANDING

科技研发

SCIENCE

& TECHNOLOGY

创 新 INNOVATION

INNOVATE FOR CHINA, INSPIRE THE WORLD!

中国创新,全球灵感!