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INSIGHTSON
INSIGHTS
insights are fundamental to
engagementand competitive
advantage.
We believe,
that not allinsights
are created equal.
We believe,
to getto the right
insights
We use Story,
The lens of storytellingallows us to see insights differently.
And reveal new insights.
The Power of Story
www.makebelieveuk.com
Our Approach
Here are some of the principlesthat underpin our approach
and make the differencewhen shifting insight work
from GOOD to GREAT.
NOT ALL INSIGHTS ARE CREATED EQUAL#1
SpringboardsInsights that inspire
FoundationsInsights that guide
Vs
MEANING ALWAYS BEATS FACTS#2
TruthInsights that tap meaning
TrueInsights that are factually correct
Vs
YOU SHOULD BE ABLE TO FEEL AN INSIGHT#3
ExperienceInsights that give you goosebumps
InformationInsights that are flat
Vs
INSIGHTS ARE DISCOVERED. NOT CREATED.#4
RevelationInsights that are uncovered
GenerationInsights that are made up
Vs
YOU HAVE TO GET HANDS ON#5
DoingInsights that are real
ThinkingInsights that are conceptual
Vs
YOU HAVE TO GO WHERE OTHERS DON’T#6
FreshInsights sourced from a broader perspective
ObviousInsights that your competitors have
Vs
POWERFUL INSIGHTS GO BEYOND LOGIC#7
Fuzzy logicInsights that are human
LogicInsights that are binary
Vs
INSIGHTS IS ABOUT MAKING CHOICES#8
ClarityClarity drives consistency and engagement
OverwhelmedToo many insights create confusion
Vs
THE ANSWER IS IN THE MIDDLE#9
The MiddlePerforming as a team increases the change to win
Lone ViewNo one has all the answers
Vs
(S)HE WHO HAS THE BEST STORY WINS#10
How you say itEngagement is in the telling
What you sayThe right answer told the wrong way
will fail
Vs
Brent is Managing Director of Make Believe New York. He worked in Pharma marketing and innovation roles both globally and in the US, and was previously a journalist on 3 continents.
Pilar is lead story curator at Make Believe New York. She has worked with some of the world’s largest and most successful agencies and clients.
BRENTMcCALLUM
PILARCORTIZO
Paul is the founder of Make Believe. He has worked both client and agency side for ?WhatIf !, the innovation agency, Coors and advertising agency bddo amv.
Martin is project director at Make Believe. He previously worked for ?WhatIf ! Innovations with clients including Novartis, PepsiCo, HSBC, Pfizer and Nestlé Healthcare.
David is senior consultant with Make Believe. A former Innovation and Brand Director at Molson Coors, he has a wealth of knowledge and experience in strategic creativity.
PAULWILSON
DAVIDGRIFFITHS
MARTIN CORNWELL MCKEOWN
WILMAR ALEX TAX
CHRIS KEYS
Chris is Make Believe’s studio head. Passionate about all things film and digital, Chris has spent over 12 years across a range of roles in visual arts and now specialises in computer animation.
Wilmar is our digital strategist with previous experience on agency and client side, both local and international. He has worked for companies such as Netflix, Beiersdorf, SABMiller.
IT WOULD BE NICE TO MEET YOU
Thanks for sliding through.For more information please contact us
[email protected] Fb - https://www.facebook.com/MakeBelieveInternational
Blog - http://makebelieveuk.com/blog
