1. 1.
2. 2.
3. 3.
4. 4. Utilize Multiple channels Cross- Channel Strategy Omnichannel Experience
5. 5.
6. 6.
7. 7. Two, 12% Three, 38%Four, 29% Five, 7% Six-plus, 14%
8. 8.
9. 9. 25% 69% 26% 18% 58% 21% 1S T T IME DONOR LY BUNT 1 Y E A R LA P S E D IMPACT OF DATA QUALITY ON RETENTION RATE Overall No Phone Retention Rate
10. 10.
11. 11. 2,354 2,187 1,927 2,129 3,063 60% 63% 66% 80% 64% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% - 500 1,000 1,500 2,000 2,500 3,000 3,500 2009 2010 2011 2012 2013 5 YEAR DONOR RETENTION
12. 12.
13. 13.
14. 14.
15. 15.
16. 16.
17. 17.
18. 18. Solicitations Tue 7/01/14 Tue 6/30/15 Fall DM Renewal Mailing Fri 8/01/14 Sun 9/07/14 Fall DM Renewal Email Fri 8/08/14 Fri 8/22/14 Fall Phonathon Mon 9/08/14 Sat 11/15/14 Deans Fund Fall Renewal Thu 10/16/14 Fri 11/21/14 Calendar Year End DM Fri 11/21/14 Sat 12/27/14 Calendar Year End Email Mon 12/01/14 Mon 12/15/14 Calendar Year End Tax Email Sun 12/28/14 Sun 1/11/15 Renewal Clean Up Calling Wed 1/21/15 Sat 2/28/15 Student Renewal DM Thu 3/05/15 Fri 4/10/15 Student Renewal Email Follow Up Thu 3/12/15 Thu 3/26/15 2nd Gift and Refusal Calling Fri 4/10/15 Sun 5/10/15 Late Spring DM Renewal Appeal Wed 5/06/15 Fri 6/05/15 Late Spring Renewal Email Follow Up Wed 5/13/15 Wed 5/27/15 FYE Renewal Email Mon 6/15/15 Mon 6/29/15 FYE Last Chance Renewal Email Tue 6/30/15 Tue 6/30/15
19. 19.
20. 20. 56% 44% 56% 62% 70% 77% 79% 80% 80% 69% FY14 Lybunt Retention Rate (by FY13 Gift Size)
21. 21.
22. 22. 58% 49% 44% 43% 31% 10% 0% 10% 20% 30% 40% 50% 60% 70% More accurate decision Better business result More efficient use of resources & reduced cost ID new opportunity Faster decision None/other
23. 23. SWOT Analysis Determine Goals Build Data Enrichment Plan Revamp Solicitation Plan Develop Cultivation Plan to Support Solicitation Strategy Build Stewardship Plan Based on Goals Execute Measure Results Be Dynamic
24. 24.
25. 25.