Kingshuk Hazra | leadStrategus.

leadStrategus

@kingshukhazra

Unfortunately the best wine still needs a new bottle

“You may find an audience with

innovators and early adopters,

but the mainstream market,

where the profit resides, will

reject your product unless

marketed correctly.”

Geoffrey Moore, Futurist Author __

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@kingshukhazra

THOUGHT LEADERSHIP

VISUAL ELEMENTS – Advertising, Website, Social Media,

Collateral, Case Studies

PUBLIC RELATIONS

1-1 EVENTS & SPEAKING

TELE

DEMAND GENERATION PROCESSES PROCEPROCESSES

PIPE

LIN

E Q

UA

LIY

&

VEL

OCI

TY

DATABASE

CRM & MARKETING AUTOMATION

SUPERIOR KNOWLEDGE & INSIGHT OF CUSTOMERS

Do you focus on your Roots or only on the Leaves & fruits? To get the right Marketing ‘fruits’ you have to work the roots

2

@kingshukhazra

Biggest challenge for Indian SME today - attracting /retaining talent

“All of our assets walk out

of the door each evening.

We have to make sure

that they come back the

next morning.”

Narayana Murthy, Founder - Infosys__

@kingshukhazra

3

leadStrategus

@kingshukhazra

Could your young Marketing team do with some leadership / mentoring?

“I am not afraid of an

army of lion being led by

a sheep; I am afraid of

an army of sheep led by

a lion.”

Alexander the Great__

@kingshukhazra

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leadStrategus

@kingshukhazra

Extrapolation from multiple sources of data__

No serious Indian business can avoid going ‘digital’ anymore!

Out of 1,284 milion Indians

• 1/6 have Internet access = 214 million • 1/10 have mobile internet access = 128 million • 1/13 have Social Media access = 100 million Considering that there are 1.3 million SMEs and < 5000 enterprises; and Corporate founders/ decision makers comprise the top strata of society,

you don’t have to be a rocket science to assume that >90% of all Indian B2B decision makers are Online / Social / Mobile

@kingshukhazra

5

@kingshukhazra

"The greatest danger in times of turbulence is not

the turbulence. It is to act with yesterday's logic." Peter Drucker, Father of Management__

@kingshukhazra

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Should non-context aware techies drive your Marketing strategy?

@kingshukhazra

OUTSOURCED MARKETING

LEADER

Team Motivation Coaching &

mentoring from

someone who has

walked the path –

great for

team spirit

To get ‘fruits’ –

work on ‘roots’ Marketing excellence

comes from sweating

small back-end stuff

For B2B cos. –

Marketing Can be difference

between survival &

bankruptcy. Get a

pro to guide your

marketing

Traditional

marketing still

rocks Effective old

fashioned Tele,

Events & PR still

deliver the best

ROI

Digital brings

new dimension You NEED digital,

but does your digital

agency really

understand your

business?

leadStrategus

@kingshukhazra

MARKETING ENGINE

Commnctn.

Engine Case Study- create

disseminate

Speaking &

Tradeshows.

Social Media & PR

Demand

Generation

Engine Integrated Campaign

Connect Leads,

Opportunity, & Deals

in 1 database

Leads

Engine Connect & flow of

Leads, Opportunity,

& Deals

Measure &

Optimize

Engine Web Optimization

Test, test & test

Track activities

Stakeholder

Sensing

Engine Market Intelligence &

Research

Market Research

Web Research

@kingshukhazra

Thought Leadership

• Marketing Roadmap & Plan

• Executive Preso. create & coach

• Media & Analyst Relations

Awareness build & Collateral

• Case Study & References

• Articles & writeups

• Offline & Online Advertising

• Social Media memes & posting

Demand Generation

• Partner Co-Marketing

• Direct mail & email marketing

• Media buying

• Search Engine

• Own Events

• Trade show

Marketing Infrastructure

• Outbound Telemarketing

• CRM & Marketing Automation Software

• Database Build & Maintenance

leadStrategus

@kingshukhazra

Marketing Elements

Scope

• Create & fine

tune Marketing

Roadmap &

Plan

• Mentor & guide

team / agency

• Create & fine

tune Marketing

Roadmap &

Plan

• Do Thought

Leadership

activities

(PR+AR, Exec.

Presentation +

coach)

• Create & fine

tune Marketing

Roadmap &

Plan

• Do Thought

Leadership

• Do Awareness

/ collateral

(writeups,

Social Media,

reference,

Advertising)

• Only Advisor • Primarily

Advisor

• Outsourcing +

Advisory

• Create & fine

tune Marketing

Roadmap &

Plan

• Do Thought

Leadership,

Awareness/

Collateral,

Demand

Generation &

Infrastructure

• Full

Outsourcing

Plan, Mentor & Monitor

Some Execution Significant Execution

All Execution

Warning! Self Promotion follows! __

leadStrategus

@kingshukhazra

I. Expertise – We live,

breathe, & swear by

B2B Marketing

II. Competence – In this

line – as a business /

exec. for over 15 years

III. Trustworthiness – We

will not make any

promises we cant

keep

leadStrategus

@kingshukhazra

• Kingshuk is a B2B industry Chief Marketing Officer with a heritage of delivering Marketing Execution + Leadership across SAP, Amazon Web Services, IBM, Oracle, Gartner – many places as marketing employee #1/2

• Has strong domain knowledge & network: Processes, frameworks, collaborators, partners – together we can hit the ground running

• Highest levels of integrity – WYSIWYG (What You See Is What You Get)

@kingshukhazra

Just do some stuff. Take the first steps.

The worst that can happen is you will feel a bit strange.

The best? You begin to revolutionise your marketing.

“ ”

Source: B2B Summit 2013 crunched by @earnestagency

leadStrategus

Kingshuk Hazra | leadStrategus.

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