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Did you miss our live webinar with Julio Viskovich? You don't have to miss out on tips and strategies to effectively use video to bring more business to your veterinary practice. Get the recording and additional video resources here: http://bit.ly/1vZfGnL
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! Julio Viskovich
! Enterprise Business Development Manager, SoMedia
Today’s Speaker
What You’ll Learn
Why video works
Traditional video pitfalls
Video themes
Getting started
q q q q
WHY VIDEO?
Consumption > Demand > Opportunity
CONSUMPTION
Online video is �exploding.
Consumption > Demand > Opportunity
CONSUMPTION
Online video is �exploding. DEMAND
Businesses are meeting consumer needs by
producing more videos than ever before.
Consumption > Demand > Opportunity
CONSUMPTION
Online video is �exploding. DEMAND
Businesses are meeting consumer needs by
producing more videos than ever before. OPPORTUNITY
Create a competitive edge and new profits �
by using video!
Pages with video �attracted 2-3x as �
many monthly visitors.
Why Video Works: The Facts
“
Pages with video saw a �157% increase in organic �
traffic from search engines.
Why Video Works: The Facts
“
96% of consumers surveyed found videos helpful in making
online purchase decisions.
Why Video Works: The Facts
“
73% of all US adults are �more likely to purchase after
watching an online video �that explains the service.
Why Video Works: The Facts
“
TRADITIONAL VIDEO PITFALLS
Producing video can be cost prohibitive.
Cost
Video production �can be complex and
time consuming.
Complex
Traditional production is limited by geography.
Limited
< Insert Shameless Plug Here >
With WebDVM4 Media:
And Don’t Forget to…
Embed it on your site ü Drive traffic to your site – not just to YouTube
Share your video on social media
ü Make sure to also include a link to your site!
Optimize your video with SEO keywords ü On your site, YouTube, or other video hosting services
VIDEO THEME IDEAS
It’s Not a One Size Fits All Approach
Consider each stage of the “buyer’s” journey:
Ø Awareness�
Ø Consideration�
Ø Decision
GETTING STARTED
DIY or Pro?
• Landing pages with professional video generate 4 to 7 �times more engagement and response rates. � – SearchEngineWatch
• Professionally produced video optimized for ecommerce outperforms user-generated video by 30%. � – ComScore Insights
That Said, DIY Has Its Place
Consider time-sensitive, newsworthy, or seasonal items:�
• Showcasing adoptable pets
• Promoting your holiday pet-food drive
• Promoting a charitable event you’re hosting
• Shareable/funny social posts – e.g., how your clinic cat steals your clinic dog’s bed, etc.
Questions? Let’s Talk!
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Connect with LifeLearn: Join our email list for more tips: lifelearn.com/update
lifelearn.com/book-a-demo/webdvm4-media For Your WebDVM4 Media Demo:
