Is Social Commerce The Next Big Thing?

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Is Social Commerce The Next Big Thing?

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Today’s SpeakersIs Social Commerce The Next Big Thing?

Brought to you by

Morag Cuddeford-JonesConsultant EditorMarketingfinder.co.uk

Saima AlibhaiClient Services ManagerBronto

This presentation is from “Is Social Commerce The Next Big Thing?”, a marketingfinder.co.uk webinar.



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Is Social Commerce The Next Big Thing?Interact With Us




Saima AlibhaiClient Services Manager

Bronto Software

Is Social Commerce the Next Big Thing?




Bronto Software• The marketing platform for commerce• #1 email marketing provider to Internet Retail Top 1000• Helping leading retailers with customer acquisition, conversion &

retention through email, mobile & social• Offices in London, Durham, New York, LA & Sydney• Serving 1,500+ brands worldwide, including:




A PLATFORM FOR EVERYONE





Quick Poll




WHICH SOCIAL PLATFORMS DO YOU USE?




MULTI-PURPOSE PLATFORMS




SATISFACTION GUARANTEED?




ARE WE READY TO BUY ON SOCIAL MEDIA?




REPORT: ARE WE READY TO USE THE SOCIAL ‘BUY’ BUTTON?

Research highlights include:

• How different age groups engage in social commerce activities.

• Which demographic groups are most likely to buy via social media.

• What consumers are willing to buy via social media.

Request the full report in the exit survey.This presentation is from “Is Social Commerce The Next Big Thing?”, a marketingfinder.co.uk webinar.



IS THE MARKET READY FOR SOCIAL COMMERCE?




HOW DO WE USE SOCIAL MEDIA?




WHO IS MOST LIKELY TO BUY?




WHO IS MOST LIKELY TO BUY?




WHAT ARE WE INTERESTED IN BUYING?




HOW MUCH ARE WE WILLING TO SPEND?








GBP 900,000,000 marketplace





STANDOUT RETAILERS




MOST EFFECTIVE RETAILERS ON SOCIAL MEDIA




EBAY




ARGOS




ASOS




NET-A-PORTER




HOW TO GET AHEAD WITH SOCIAL COMMERCE




1. MAKE USE OF THE BUY BUTTON




2. TARGET SOCIAL BASED ON EMAIL DATA




3. ENTICE USER-GENERATED CONTENT




4. ENCOURAGE SOCIAL ADVOCACY




5. CONSIDER A CONTEST




5. CONSIDER A CONTEST




6. LEVERAGE VISUAL STORYTELLING




7. COMBINE INSTAGRAM WITH TARGETED EMAILS




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Your QuestionsIs Social Commerce The Next Big Thing?

Brought to you by

Morag Cuddeford-JonesConsultant EditorMarketingfinder.co.uk

Saima AlibhaiClient Services ManagerBronto




3 Reasons to Complete the Exit SurveyIs Social Commerce The Next Big Thing?

1. You can give us your feedback

2. You can request your free copy of ‘Are We Ready to Use the Social ‘Buy’ Button? UK Consumer Attitudes Toward Commerce on Social Media’

3. You can send a recording of the webinar to colleagues This presentation is from “Is Social Commerce The Next Big Thing?”, a marketingfinder.co.uk webinar.




Thank You

Brought to you by In association withThis presentation is from “Is Social Commerce The Next Big Thing?”, a marketingfinder.co.uk webinar.

