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Consumer  Iden,ty  Management  And  The  1:1  Consumer  Journey    Steve  Maselli,  VP  Asia  Pacific  July  17,  2015  

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Consumer  Iden,ty  Management  Is  Cri,cal  To  Marketers  

Registra,on  &  Authen,ca,on  •  Flexible  Registra,on  as  a  Service  •  Social  Login  &  Single  Sign  On  

Profile  Management  •  Fine  Grain  Access  •  Data  Governance  &  Compliance  

•  Scalability  &  Resiliency  Marke,ng  Outcomes  •  Consumer  Insights  •  Email  &  Loyalty  Programs  

Consumer  Iden,ty  Management  Provides  The  Maximum  RPM  To  The  1:1  Consumer  Journey  

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Awareness Consideration Intent Purchase Satisfaction Loyalty Advocacy

Leverage  Influencers  Keywords,  social  graph  

Iden/fy  Prospects  Understanding  when  they’re  looking  

Reach  Custom  Audiences  Geographic  and  Demographic   Find  Lookalike  Audiences  

Targe;ng  similar  a<ributes  

Nurture  Leads  Social  Ac;on  Scoring  

Personalize  Products  Tailor  with  Interests,  Social  Graph  

Gain  Real-­‐/me  Insight  Contextual  Feedback  

Retain  and  Reac/vate  ID  Churn  and  Repurchase  

Reward  Loyalty  Personalize,  Thanks,  Offers  

Tap  Advocates  ID  and  Target  

INFLUEN

CERS  

It  Drives  Every  Step  Of  The  1:1  Consumer  Journey  

Consumer  Iden,ty  drives  this  journey  with  cri,cal  consumer  data  at  every  phase  

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•  79  per  cent  of  companies  have  not  yet  fully  integrated  data  sources  across  the  organiza,on  •  Only  13  per  cent  of  execu,ves  polled  said  they  have  achieved  full-­‐scale  produc,on  •  60  percent  believe  that  big  data  will  disrupt  their  industry  within  the  next  three  years                                Source:  Capgemini:    Cracking  the  Data  Conundrum:  How  Successful  Companies  Make  Big  Data  Opera,onal  

This  Requires  Interac,on  Across  Mul,ple  Systems  &  Services  

CRM   Finance/ERP   Web/Apps/CMS   Marke,ng  

A  Consumer  Iden,ty  PlaNorm  provides  the  Unifying  Layer  of  cri,cal  consumer  data  

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It  Also  Requires  Support  Across  Mul,ple  Devices  &  Sessions

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Whole  Foods  Is  A  Great  Example  Of  Driving  The  1:1  Journey  

LOYALTY

ANALYTICS

E-COMM

EMAIL

OTHER PLATFORMS DATA

WAREHOUSE

DRUPAL MODULES

CART

WEBSITE MOBILE APPS

CRM

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How  Does  Your  Company:    •  Drive  The  1:1  Consumer  Journey?  •  Manage  Consumer  Iden,,es?  •  Maintain  Data  Compliance?  

All  At  A  Global  Level,  With  Flexibility  &  Scalability?  

How  About  Your  Business  Strategy?  

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Thank  You!    For  more  informa,on:  

www.janrain.com    Contact:  

Steve  Maselli  smaselli@janrain.com  +1-­‐650-­‐704-­‐7519