Embed Size (px)
DESCRIPTION
A simple strategy for confident, measurable B2B marketing.
Citation preview
A simple strategy for confident, measurable B2B marketing.
JUST TELL YOUR STORY
Presented by Chris Meyer
ABOUTIAR
¡ Innovation + Access = Relationships § IAR Marketing leverages innovation to help you gain
deeper access to markets and strengthen business relationships — your most valuable asset.
BRANDSTORY
THENNOW
¡ Then § “Half of my
advertising works, I just don’t know which half.”
¡ Now § “How does
anything work!?”
¡ Markets are saturated
COMPLICATEDSATURATED
¡ Marketing is complicated
SATURATEDCOMPLICATED
MORECHOICES
¡ Define your market on your terms
YOUROPPORTUNITY
YOURVALUES
YOURSTORY
Honest and compelling. Customer focused.
Benefit driven. Accountable and sustainable.
Editorial attention.
YOUR VALUES
CONTENTMARKETING
Be the thought leader. Be a great storyteller.
Make every interaction a transaction.
Data = $$
Account for ROI as a process, not an event.
YOUR CONTENT
CONTENTNETWORK
YOUR BRAND
ENGAGE
EDUCATE
AMPLIFY
ACTIVATE
RAISEAWARENESS
ENGAGE
§ Jump-start your story with a fresh voice and vision to attract and sustain attention.
§ Tool Kit Ø Social Media Ø Search Ø Websites Ø Advertising Ø Video Ø Internal
EMPOWERINSPIRE
EDUCATE
§ Bring intelligence, insight and knowledge to the conversation.
§ Tool Kit
Ø Webinars Ø White Papers Ø E-Books and Infographics Ø Training & E-Learning Ø Case Studies Ø Collateral
REACHBEYOND
AMPLIFY
§ Turn up the volume, add frequency to attract a wider audience of opinion-leaders and influencers who can validate your point of view.
§ Tool Kit
Ø E-News Ø Blogs and Comments Ø Live and Virtual Events Ø Public and Media Relations Ø Issues Management Ø Advocacy
CONVERTCLOSE
ACTIVATE
§ Leverage momentum and critical mass (whatever your metrics) to turn more prospects into better customers.
§ Tool Kit Ø Lead & Demand Generation Ø Data Analysis & Insights Ø Sales Presentations Ø Meeting Design & Facilitation
REPEATREPEAT
ENGAGE EDUCATE AMPLIFY ACTIVATE
BIGDATA
§ Do you know your brand story? § Is it original? Is it great?
§ Who needs to hear it? § And what do you want them to do next?
§ Do you know your competition? § What’s their story? Does yours neutralize theirs?
§ What are your strengths & weaknesses? § People? Process? Systems? Platforms? Products? Services?
§ It’s 10 o’clock — do you know where your business is? § Where do you want to be next year? In three years? Five?
§ What’s in your way? § Move it, go around or embrace it!
KNOWNEED
A simple strategy for confident, measurable B2B marketing.
JUST TELL YOUR STORY
Presented by Chris Meyer
