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The Personal Brand Story is a short presentation outlining the key characteristics and experience of an Integrated Marketing Communications & Advertising Professional named Konstantinos Diamantis. Feel free to have a look, connect or contact him!
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Konstantinos Diamantis:
A Personal Brand Story!
Who I am & what I do?
I’m an Integrated Marketing Communications & Advertising expert in his early 30’s.
I studied Business Administration in Deree College (Greece) and have an MSc inMarketing from Brunel University (West London).
Marketing & Advertising are my passion since they both work together interchangeably toidentify needs, create products and services and communicate them to different markets.
Being able to build and develop a brand in a way that would make it sell is a fascinatingand challenging experience to me!
Don’t forget that we are very similar to products since we have differentpersonalities, characteristics, images as well as benefits.
Having studied Marketing and having worked in Advertising from 2005, I am in a position tofully understand the marketer’s needs and objectives by developing the most appropriatecommunications campaigns to maximize effectiveness, ROI and deliver a uniquecustomer experience.
During the process of organizing a holistic communication campaign, I have the ability toenvision the whole picture by identifying target group needs, the medium’s suitability &effectiveness and plan accordingly the specific activities required to make the campaignsuccessful.
What is Integrated Marketing
Communications?
“An approach to planning communications that gives your small
business the potential to get better results from your campaigns and
reduce marketing costs. By integrating tools such as advertising, direct
mail, social media, telemarketing and sales promotion, you provide
clarity, consistency and maximum communications impact.”
- American Association of Advertising Agencies
The full picture…
My Philosophy
1. CREATE the solution to a problem by creating value.
2. DEVELOP a set of skills & competencies to differentiate
yourself.
3. EXPAND your knowledge by taking on new challenges
each and every day by trying something new.
And I’m a living proof of it…
ATL Advertising & Branding
CRM & Direct
Marketing
Digital Advertising
Event Managemen
t & Promotions
PR & Media Relations
Social Media
Media Sales
Management Consulting & Research
Flexible & adaptable.
A quick learner & fast thinker.
An excellent communicator (especially with diverse people).
A team leader & influencer.
Ability to lead & follow at the same time (its all a matter of
great team work).
Sharp, goal-oriented & focused.
Down-to-earth (there’s always room for improvement &
personal advancement through continuous learning & experience).
Personal brand characteristics…
My experience until now…
Above-the-Line Advertising
Branding Design
Strategic Planning
Concept Development
Project Management
Campaign Planning
Event Management & Promotions
Website Design & Development
Social Media & Content Management
Media Sales & Negotiating
Customer Service & Retention
CRM & Direct Marketing
Mobile & SMS Contests
Budgeting, Forecasting & Cost Estimations
Companies I’ve worked for…
Digital / CRM / Direct Marketing
PR & Event Management
Above-the-Line Advertising & Branding
Media
Above-the-Line Advertising & PR
Management Consulting & Research
Event Management / Promotions
FMCG / Merchandising
Experience in handling some of the largest and most demanding clients?
Procter & Gamble
Diageo
Turkish Airlines
Motorola
Ferrero
Henkel
Fiat
Lancia
Mitsubishi
Citibank
Simply Burgers
Joe Weider
…and a whole lot more
A glance at some projects…
Client: Ferrero
Brand: Kinder Bueno (Chocolate)
Campaign: Kinder Bueno 4All
Type: On-Pack Instant Win Contest
Mechanism:
1. Purchase Kinder Bueno.
2. Find the lucky code.
3. Send it via SMS or enter it on the Contest
Microsite & learn instantly the prize you won!
Client: Procter & Gamble
Brand: Herbal Essences (Shampoo)
Campaign: Express Yourself
Type: Microsite Creativity Contest
Mechanism:
1. Upload your file related to one of the categories:
music, photography or writing .
2. Registered users will vote.
3. Works with the highest votes will be rewarded.
Client: Diageo
Brands: Cardhu, Talisker, Caol Ila, Glenmorangie,
Cragganmore (Alcohol)
Campaign: Friends of Malts
Type: Loyalty Club (CRM/Direct Marketing)
Description:
A loyalty club of approximately 2,600 members designed to
introduce and familiarize classic malt whisky drinkers to the
various classic malt brands (unique tastes and characteristics) via
mentoring events and communication material (as exhibited).
Client: Henkel
Brand: Syoss (Shampoo & Hair Styling)
Campaign: Hair Tour
Type: Promotion
Description:
A series of hair styling promotional events organized in
shopping malls with the purpose of promoting Syoss
hair products to young women.
Client: Procter & Gamble
Brand: Aussie (Hair Conditioner)
Campaign: Hey Psit, Where Do You Do It?
Type: Promotional Events / PR & Media Relations
Description:
A series of hair styling street events organized to
generate publicity and awareness for Aussie hair styling
products in the Greek market.
Client: Turkish Airlines
Campaign: Familiarity Trip to Athens
Type: PR & Media Relations
Description:
Turkish Airlines organized a FAM trip bringing to Greece
travel agents from the biggest travel agencies of Japan.
The objective of the trip was to promote Greece as a
travel destination for Japanese people using Turkish
Airlines flights. The PR event consisted of a press
conference with media coverage, a 5 day tour in Athens
and Magnesia for the visitors, disseminating press
releases and developing relations with the local
authorities (Region & Municipality).
Client: Motorola
Brand: Motorola Razr (Mobile)
Type: Promotional Event at The Mall Athens
Description:
A Christmas promotion and contest held at The Mall
Athens with the objective of launching the new Motorola
Razr mobile phone in the Greek market.
Client: Simply Burgers
Brands: Simply Burger (Restaurants)
Campaign: Athens Road Tour
Type: Promotion
Description:
A road tour of 4 branded Smart cars that visited different
territories to create awareness for the new Simply
Burgers price menu.
Client: Henkel
Brands: Fa & Taft (Shower Gel)
Type: Branding Activities at Joe Weider Gyms
Description:
A series of Fa & Taft branding activations implemented at Joe
Weider Fitness Gyms.
During my free time, I enjoy doing some of these…
Mountain Biking Weight Training Exploring Nature
Watching Movies Reading about the Latest Trends Traveling
So what makes me standout?
Ask yourself, how many people do I know who have had:
A. professional experience in all areas of Advertising and Media in
less than 10 years?
B. experience working with small sized agencies to large
multinational ones?
C. the know-how to handle all types of accounts from local toglobal ones?
Variety
Adaptability Confidence
Let’s get in touch…
Email: [email protected]
Telephone: +30 6945430243
Linkedin: gr.linkedin.com/in/kdiamantis/
Skype: kdiamond1980