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Format – Hometown Adult Contemporary
Target Audience – Adults 25-64
Station Features:Local ImageHelping Your HometownLocal TrafficLocal WeatherLocal NewsLocal Events InformationDaily Coffee Break Promotion
The Music:Lady GagaMaroon 5Sheryl CrowMatchbox 20Kelly ClarksonKaty Perry
On-Air:5A-9A: John Young and Ron Brown9A-10A: John Young10A-2P: Ron Brown2P-7P: Donna Perry w/Jeff Dorian7P-5A: The Best Music
Radio Reaches 93% of all consumers each week!
44.7% Listen In-Car
36.1% Listen At-Home 19.2% Listen At-Work/Other
Source: RAB
Radio
KUIC Reaches 215,000+ people each week!
Weekly Cume. Oct/Nov/Dec PPM Arbitron
That’s like filling AT&T Park to capacity 5 times!
KUIC Coverage Map
Our Listeners are Your Customers!
KUIC Radio
14.6 16.5
30.7
24.5
8.65.1
0
510
15
20
2530
35
18-24
25-34
35-44
45-54
55-64
65+
Age Levels
'% o
f A
ud
ien
ce
Household Income
5.2 5.713.6
23.1
52.3
0102030405060
<$25
,000
$25K
-$34
K
$35K
-$49
K
$50K
-$74
K
$75K
+
Household Income Levels
'% o
f A
ud
ien
ce
55% Female 45% Male
Employed = 86.2%Own Home = 70.4%Children in Household = 57.8%
• Scarborough Data
The average commute distance for Solano County commuters is 48 miles
The average commute time for Solano County commuters is 68 minutes
Over 91% of all Solano County commuters travel by car vs. commuters from other Bay Area counties that rely on public transportation.
42% of all commuters get their traffic information via radio. Radio is the most popular source for this information followed by Internet @ 24%
KUIC exclusively targets Commuters with up-to-the minute on-air and on-line ”Hometown” traffic reports 24/7!
* Commute Profile 2010 (San Francisco Bay Area)
Commuter Profile
We’re not just a radio station…
There’s not an hour that goes by that KUIC doesn’t direct our listeners to KUIC dot com. You see, we’re not just a radio station anymore. We’re directing our listeners to KUIC dot com for more information on contests, traffic, weather, community organizations, and more! The effectiveness of “Hometown” radio combined with the magic of the internet truly is your best media source for new customers in Your Hometown!
95.3FM KUIC features:
Over 215,000 listeners each week!
Solano, Yolo, Napa, and Contra Costa’s source for Hometown traffic, news, weather, and the community!
KUIC dot com features:
Over 250,000 “Unique Visitors” annually
Solano, Yolo, Napa, and Contra Costa’s on-line source for Hometown traffic, news, weather, and the community!
Advertiser listings and keyword searches
Gets Results!
The Four Keys to Successful Advertising:
1. Message
2. Consistency
3. Repetition
4. Time
The Message:
Always see life through the eyes of the customer
Ask: What’s in it for the customer
Ask them to do something
How are you different from your competitors?
How will the customer be better off by doing business with you?
Consistency:
Always stay true to the core message
Search for one thing that differentiates your business and use it in everything you do.
People are always shopping
People move an average of once every five years
Be there when you’re needed
Repetition: Repetition is how we learn spelling, math, and grammar
Repetition is how we learn the message of your business and retain it
Repetition is what propels consumers through the marketing pipeline
Marketing PipelineAttentionInterestDesireAction
Time:
Time is the catalyst, the single ingredient that brings greater value to every advertising dollar you spend.
Advertising has to be a strategic, planned part of customer retention and growth
Advertising can be compared to driving a car. You can’t instantly go 65 mph. You know it takes time to get up to speed. And, as you get up to speed your gas mileage isn’t as efficient. Once you’re at cruising speed - the road smoothes out, your gas mileage gets much better, and you make measurable progress towards your goal. And if you take your foot off the gas (or stop advertising) you will slow down
Have patience – It will pay off!