La Belle Couture Social Media Marketing Plan 2016

PowerPoint Presentation

Social Media Marketing ProjectAng Yan Ling | Christabel Tai Lin Li | Sarahnadia Roisza Binte Ismail | Tan Li Na

Team LeaderDesignerCreative AnalystEditorChristabelLi NaYan LingSarah

OverviewCompetitors (Social Media Competitive Insight)Interview with founderSocial Media Brand SurveyFacebook/Instagram ContentWebsite Maturity Analysis

Competitors

CompetitorsCOMPANYPOINT OF DIFFERENTIATIONFACEBOOK PAGE LIKESINSTAGRAMFOLLOWERSHASHTAGSZ WeddingSells fashion & rides on fame of Chris Ling, a famous photograpaher123, 5475, 389#zweddingbrides #chrislingphotography #zweddingatelier #legrandzpreludeMy Dream WeddingFocuses on overseas photo shoot84, 824993#mdw #mdwsg #mdwsgteam #mydreamwedding #mydreamweddingsg #sgbridalboutique #sgbrides #sgbridalshop #sgbridal #sginsta #wedding #weddings #wedding2016 #weddinggown #weddingdressMANY MOREDiGio BridalSells Audrey Hepburn style, lady-like and demure27, 2024, 747#digiobrides



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SEO Keyword Research



Singapore weddingwedding dresswedding gownSingapore wedding packagewedding banquetwedding photography singapore SEO Keyword ResearchSuggestions

Interview with the founder of La Belle Couture


Interview with the founder of La Belle CoutureFound on the blog of MsBabeLoveBebes -Celestia Faith Chong

Blog of a mummy, photographer, image consultant, pageant queen and lifestyle celebrity blogger. I blog on all beautiful things/moments in life. Life is short. Blessed single mummy of 3 beautiful angels. Love . Faith . Joy


Objectives Survey questionsWhere we posted & sharedResultsSocial Media Brand Survey

Social Media Brand SurveyObjectivesTo understand the consumer behaviour in deciding on a bridal studioTo find out which social media platform reach out to the target audienceLead generations

Social Media Brand Survey






CALL TO ACTION +LEAD GENERATIONSocial Media Brand Survey

TEAMS SOCIAL MEDIA

28

TEAMS SOCIAL MEDIALinked-inTwitter

Instagram

29

BRIDAL FORUMS

BRIDAL FORUMS

BRIDAL FORUMS


ObjectivesIncrease Social Media EngagementTop-of-mind awarenessLead generationsFacebook/Instagram Content

Suggested hashtags:#singaporewedding #labelle_couture #labellecouture

Optional (depends on the content)#weddingphotography#weddinggowns#weddingpackage #labellecouture_superstaffFacebook/Instagram Content

Facebook/Instagram Content

Caption: A step-by-step guide to your big day with La Belle Couture.

#singaporewedding #weddingphotography #weddinggowns #labelle_couture #labellecouture #weddingpackage

#labellecouture_gowns #sgweddingphotography #singaporeweddingphotographer #singaporeweddingphotography37

Facebook/Instagram ContentCaption: The super staff behind every wedding. They are very important for the success of your wedding. Get to know them better up close & personal in our series of Super Staff Saturday. You know you are in good hands.#labellecouture_superstaff #singaporewedding #weddingphotography #weddinggowns #labelle_couture #labellecouture #weddingpackage

Facebook/Instagram ContentCaption: Stand a chance to win a makeover worth $500. Count the number of times you heard La Belle in the video.How to win:1. Answer the question in the comments, tag 2 friends and share2. Hashtag #WinLaBelleMakeover3. Like this post & follow us on Instagram & Facebook#singaporewedding #weddingphotography #weddinggowns #labelle_couture #labellecouture #weddingpackage #labellecouture_superstaff #labellecouture_contest #WinLaBelleMakeover


Caption: All the single ladies, heres a chance to win yourself a once-in-a-lifetime experience as a bride!

To win, simply LIKE our page, share this post and tag at least one friend who you think deserves to be our Solo Bride. Contest ends in February 2016.#singaporewedding #labelle_couture #labellecouture #solobride #solobrides #itsreallyallaboutyou


Caption: All the single ladies, heres a chance to win yourself a once-in-a-lifetime experience as a bride!

To win, simply LIKE our page, share this post and tag at least one friend who you think deserves to be our Solo Bride. Contest ends in February 2016.#singaporewedding #labelle_couture #labellecouture #solobride #solobrides #itsreallyallaboutyou

Facebook/Instagram ContentCaption: Celebrate International Womens Day with La Belle Couture. Featuring 8 women from all walks of life sharing their experiences and achievements in todays fast changing world.#singaporewedding #labelle_couture #labellecouture #itsreallyallaboutyou #internationalwomensday #makeithappen #savethedate


Caption: Wedding in Chinese is hnyn. Interested to find out more what exactly are the Chinese customs of a wedding? Find out more on La Belle Coutures blog or Facebook page. Link is in bio. #singaporewedding #labelle_couture #labellecouture #weddingcustoms #traditionalwedding


Caption: Ever interested to find out what exactly are the Chinese traditions? The traditional Chinese cultures are slowly but surely fading away. With the fast paced of life in Singapore, wouldnt it be nice to go back to our roots once in a while? So here we are, bringing you a segment of it: traditions of a Chinese wedding.

Find out more about the specific details on each segment on La Belle Coutures blog.*insert link of blog post*

#singaporewedding #labelle_couture #labellecouture #weddingcustoms #traditionalwedding #weddingtips

Facebook/Instagram ContentCaption: La Belle Couture has a wedding fashion show where you are invited to be an audience!

Find out more on La Belle Coutures website labellecouture.com.sg. Email us at [email protected] to express your interest! Slots are limited!

#singaporewedding #labelle_couture #labellecouture #labellecouture_events


Caption: La Belle Couture has a wedding fashion show where you are invited to be an audience!

Click here to find out more on La Belle Coutures website labellecouture.com.sg. Email us at [email protected] to express your interest! Slots are limited!

#singaporewedding #labelle_couture #labellecouture #labellecouture_events


Caption: Marriage is going through thick and thin with your loved one. #singaporewedding #labelle_couture #labellecouture #weddingquotes

Facebook/Instagram ContentCaption: Marriage is going through thick and thin with your loved one. #singaporewedding #labelle_couture #labellecouture #weddingquotes


Caption: We wish that you have a smooth wedding process in your Big Day! Screenshot this now! You may need these useful tips on your wedding day!#singaporewedding #labelle_couture #labellecouture #wedding tips

Facebook/Instagram ContentCaption: 10 days to your wedding? Refer to this checklist and do not miss what to do in the last 10 days!#singaporewedding #labelle_couture #labellecouture #wedding tips

Facebook/Instagram ContentCaption: Vote for your favourite wedding songs by 31 Jan 2015 and get $200 instant rebate for La Belle Coutures wedding package.Click here for more infor http://labellecouture.com.sg#singaporewedding #labelle_couture #labellecouture #weddingpackage #weddingsong

Website maturity Analysis

Website maturity Analysis

In a Nutshell

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