Upload
jcdecauxuk
View
214
Download
4
Tags:
Embed Size (px)
DESCRIPTION
Citation preview
Lea & Perrins
October 2011
Campaign information
Environment
Format
Panel Details 174 Rail 48 Sheets
Spontaneous awareness of Lea and Perrins almost double amongst poster
recognisers
+80%
Q1: Which, if any, brands of stocks, sauces and/or condiments can you think of? Source: Research Now Lea and Perrins Research. November 2011
Strong level of poster recognition
13% are aware of Lea & Perrins
advertising
Q4: And which, if any, of the following brands of stocks, sauces and/or condiments have you seen advertising for in the last 2 weeks? / Q5: You say that you have seen advertising for Lea & Perrins recently, where do you recall seeing / hearing it?Source: Research Now Lea and Perrins Research. November 2011
Key messages driven by campaign and even more so amongst female target
Intensifies the flavour of any dish
Makes a dish unique
Is can be used as an ingredient as well as a
sauce
Is a distinctive brand
A couple of drops makes a big difference
All respondents Females
Average % increase: 12%
Average % increase: 16%
Q7: Thinking about Lea & Perrins, to what extent do you agree with the following statements, where 1 is strongly disagree and 5 is strongly agree. All who strongly agreeSource: Research Now Lea and Perrins Research. November 2011
Word of mouth driven amongst poster recognisers
Q10: As a result of seeing the advertising are you more or less likely to do the following? Talk about Lea & Perrins with others Source: Research Now Lea and Perrins Research. November 2011
Out of home has strengthened call to action
Q10: As a result of seeing the advertising are you more or less likely to do the following? Purchase Lea & Perrins Source: Research Now Lea and Perrins Research. November 2011