A presentation for nonprofits on how their stories and "why" are so valuable, but not being told with engaging fashion. And, how to remedy that.
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1. Longstride2013 BeingSmarterWithSocial THE POWER OF STORIES
how to get people to listen A N D
2. Longstride2013 BeingSmarterWithSocial #NPOStory
@wearelongstride 3. What makes a good story? How do you tell them?
Where do you tell them? 4. WHY? how? WHAT? TELL YOUR STORY INSIDE
OUT Simon Sinek was the first to articulate the concept in this
way, dubbing it The Golden Circle. 5. From Madison Avenue to
Sherwood Forest 6. OF A SOLID STORY Relatable emotional Memorable
SIMPLE Shareable 7. Every good story establishes a connection with
people. They can understand, empathize or associate with it. 8.
Make em laugh. Make em cry. Just make em feel something. 9. You
cant let it go. You dont want to let it go. And wont ever forget
it. 10. Its best to have one or two key points when telling your
story. dont make consumers/ donors/volunteers think too hard.
K.I.S.S. 11. Good stories are told over and over again. Maybe even
embellished. And sometimes become legend. P.S. Please stop saying
viral. 12. Stories that Sell 13. Burger King 14. Burger King 15.
dos equis 16. dos equis 17. levis 18. levis 19. troy library 20.
GET YOUR STORY STRAIGHT 21. 0 2 4 6 8 10 1970 1980 1990 2000 2010
2% U.S. GIVING AS % OF GDP Stanford Center on Poverty &
Inequality, Giving USA 22. NONPROFITS HAVE THE ADVANTAGE. REAL WHYS
REAL STORIES ELEMENTS OF A SOLID STORY YOU HAVE TO FIGURE OUT WHAT
TOOLS TO USE AND WHERE TO TELL IT. 23. WHAT NOW? 24. Message before
Medium Figure out WHY youre talking, then WHO then HOW. 25. WRITE
YOUR WHY 26. Be transparent & top-of-mind 27. USE VISUALS 28.
Be holistic & consistent WEBSITE SOCIAL TELEVISION VIDEO PRINT
29. START TAKING RISKS BECAUSE YOULL NEVER WIN THE 5K RACE asking
for money acting like a nonprofitSTOP 30. Longstride2013
BeingSmarterWithSocial facebook.com/wearelongstride twitter
@wearelongstride email [email protected]
www.wearelongstride.com 513-315-4870 31. Longstride2013
BeingSmarterWithSocial This is the point where I awkwardly ask if
anyone has questions and hope I dont hear crickets. Or, Ive already
run out of time.
