WELCOME TO THE #MANCHESTERHUG

Agenda:

● 17.30 - Registration, Networking and Introduction (inc INBOUND 16 announcements)

● 18.00 to 18.30 - Digital Media Stream - Creating a Content Strategy for Lead Generation

● 18.30 to 19.00 - ResponseTap - The importance of call tracking in an inbound strategy

● 19.00 to 19.30 - Digital 22 - An open discussion on blogging

● 19.30 - You are welcome to join us for a few drinks over the road!

INBOUND 2016

New Releases

Tools to start controlling your marketing with HubSpot

Features previously found in LeadIn, now integrated

Growth Stack / HubSpot Free Workflows updated

Improved visualisations

Zoom-out to see entire flow. Great for explaining flow behaviour to colleagues

Composer

Clutter-free editor

In-App team chat for sharing ideas

AMP optimiser early 2017

Collect & Collaborate

‘Snip’ quotes and links from around the web.Save and share with your team.

“@” mentions to include team in your work

http://offers.hubspot.com/new

New Releases

New Dashboard

Projects Facebook Ads Beta

Strategy Tool

http://offers.hubspot.com/new

Pre-built templates by HubSpot

Assign tasks

Create campaign templates

Integrates with Calendar

Integration release Q1 2017

Q1 2017

Bounce rate trackingNew vs Returning

Features traditionally found in external apps

Topic first approach

Content strategy team view

Analyse topic clusters by various metrics

Track cluster performance to focus your future campaigns

Key Takeaways

Paid Social Ads

“You have to run Facebook Ads and you have to do it now, they cost $5-6 cpm and they will be $30 36 months from now… because everyone will figure out how much attention is on it. The supply and demand curve will change” - Gary Vaynerchuk - Entrepreneur

For more info watch:

INBOUND 2016: Gary Vaynerchuk Keynote

https://www.youtube.com/watch?v=DPbOjZsC_hc

Dominance of Social

“People live inside social media sites” - Brian Halligan - HubSpot Found and CEO

“We are living through the biggest shift in communication since the printing press” - Gary Vaynerchuk - Entrepreneur

For more info watch:

INBOUND 2016: Brian Halligan & Dharmesh Shah Keynote https://www.youtube.com/watch?v=dnfwckhZiLc

Go Beyond Written Content

“Spot looking for that blogger, start looking for that videographer”. 50% of your content next year should be video. Your prospects want to live inside of video” - Brian Halligan - HubSpot Found and CEO

"No bullshit, no crap, hit record!" - Jenny Butler - HubSpot