FLIPKART

Prepared by: Ashish Jha, Parth Amin, Sunil Singwala (Group No. 11)

Market Analysis

Contents Interesting Facts Market Overview & Growth Current Status of Company Portfolio Marketing Mix (4 P’s) S.W.O.T. Analysis Finance & Revenue Competitors Target Group & Sinus-Milieus The Journey Future Plans & Image Intended Marketing Campaign Recommendations

Interesting Facts

Initial Investment less than 8000 USD & Revenue more than USD $1 billion

Operating office cost at USD 124

Sells nearly 30 products per minute

Ex-employee of Amazon Bansal duos owns a company known as Indian Amazon

Market Overview Operates in India only

Types of Market Physical Non-physical

E-commerce market in India worth more than USD 12.16 bn

Size

354 mn Internet users

More than 50 mn online shoppers

Electronics and Apparels are the biggest categories

Market Growth

Current Status of Company

Leading E-commerce player in India

Operating online since the beginning

Offers 20 mn products across 70+ categories

20,000+ employees & 26 mn Registered users

Handful of International investors (Tiger Global, DST Global, etc. )

Portfolio

Marketing Mix (4 P’s) (Contd…)

Product

• Books & Media• Auto & Sports Items• Baby & Kids Items• Electronics• Home appliances• Apparels

Place

• Warehouses are near to airports

• Covers all metro cities • Nationwide reach with

different scale size

Marketing Mix (4 P’s)

Price

• Less price as compared to other E-commerce websites

• EMI & Cash on Delivery option

• Discount coupons• E-wallet & E-gift vouchers

Promotion

• Radio jingles• Social media websites• Online & Newspaper• Television

S.W.O.T. Analysis (Contd…)

Strengths

• “The First Billion Dollar Company in Indian e-commerce”

• Consolidation with Brands like Motorola, Xiaomi etc.

• Global Investors trust like Tiger Global, DST Global, etc.

• Value added services

Weakness

• Limited penetration in small cities

• No delivery in remote areas• Operations are not

profitable• Inability to meet the

demands

S.W.O.T. Analysis

Opportunities

• Entry of global markets• Membership cards with reward

points facility• Covering the remote areas• Providing Wi-Fi facilities in

remote areas

Threats

• Entry of International competitors

• Government policies• Unfavorable market conditions• “Small value orders in remote

areas with high delivery costs”

FinanceFlipkart receive funds approx. USD 3.151 billion in 10 rounds from:

• Accel India,

• Tiger Global,

• DST Global,

• Naspers,

• ICONIQ Capital,

• Dragoneer Investment Group,

• Morgan Stanley Wealth Management, and many more…

Revenue

2008 - 09 2009 - 10 2010 - 11 2011 - 12 2012 - 13 2013 -14 2014 - 1540 200 750

5000

11800

28000

50000

Revenue in Millions (INR)

Flipkart

Competitors

Snapdeal

Target Group

Youth population

Frequent Internet users

Discount seekers

Academic Institutes

Sinus-Milieus in India

Current Positioning

New middle class

High achiever

Adaptive Pragmatist

Target Positioning

Precarious Milieu

Escapist Milieu

The Journey

Developing IT Infrastructure Developing own Logistics in order to reduce the dependency on third party Expansion of warehouses in various cities More categories in products and resolve the gaps in existing Reducing online customer traffic Seeking more investors to retain current pace Launch of Flipkart Flyte

Future Plans

See them at Global platform More offline stores Involvement in every categories except automobiles and groceries

Image Intended

Marketing Campaign

Recommendations

Establishment of internet connections in remote areas

More regional language options

More offline stores

Avoid overnight success strategies

References

www.flipkart.com

www.worldwidejournals.com

www.republication.com

www.slideshare.com

http://trak.in/tags/business/2015/07/28/flipkart-funding-700m-15b-valuation/

www.google-images.com

Social networks

THANK YOU !!!