1

Table of Contents

1. Executive summary ................................................................................................................ 1

2. Introduction ............................................................................................................................ 2

3. Fairness market ...................................................................................................................... 3

3.1 Nature‟s Secrets ............................................................................................................... 3

3.2 Forever ............................................................................................................................. 3

4. Task – 1 .................................................................................................................................. 4

4.1 Brand loyalty .................................................................................................................... 4

4.2 Brand awareness .............................................................................................................. 4

4.3 Perceived quality .............................................................................................................. 5

4.4 Brand association ............................................................................................................. 5

4.5 Other proprietary assets ................................................................................................... 5

5. Task- 2 ................................................................................................................................... 6

5.1 Positing strategy ............................................................................................................... 6

5.2 Perceptual map ................................................................................................................. 6

5.3 Push and Pull Profile ........................................................................................................ 7

5.3.1 Pull strategy .............................................................................................................. 7

5.3.2 Push ........................................................................................................................... 8

5.3.3 Profile strategy .......................................................................................................... 9

5.4 Ethics, Morals and Social responsibility .......................................................................... 9

5.4.1 Ethics......................................................................................................................... 9

5.4.2 Morals ..................................................................................................................... 10

5.4.3 Social responsibility ................................................................................................ 10

6. Task – 3 ................................................................................................................................ 11

6.1 Factors affecting pricing ................................................................................................ 11

6.1.1 Demand & Supply................................................................................................... 11

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6.1.2 Competition............................................................................................................. 11

6.1.3 Consumer perception .............................................................................................. 11

6.1.4 Cost ......................................................................................................................... 11

6.1.5 External factors ....................................................................................................... 11

6.1.6 Comply with environment ...................................................................................... 11

6.2 Product life Cycle .......................................................................................................... 12

6.3 Price elasticity of demand .............................................................................................. 12

6.3.1 Nature Secret‟s ........................................................................................................ 12

6.3.2 Forever .................................................................................................................... 13

7. Task – 4 ................................................................................................................................ 14

7.1 Corporate mission .......................................................................................................... 14

7.1.1 Nature‟s Secrets ...................................................................................................... 14

7.1.2 Forever .................................................................................................................... 14

7.2 Business strategy and the sales function ........................................................................ 14

7.2.1 Nature‟s Secrete (Low cost strategy) ...................................................................... 15

7.2.2 Forever (Differentiate strategy) .............................................................................. 15

7.3 Organization structures .................................................................................................. 16

7.3.1 Forever skin Natural Pvt Ltd ................................................................................... 16

7.3.2 Nature's Beauty Creation Ltd .................................................................................. 17

8. Conclusion ........................................................................................................................... 18

9. Recommendation ................................................................................................................. 19

10. Annuextuer ......................................................................... Error! Bookmark not defined.

10.1 Price of Forever fairness cream ................................................................................... 20

11. References .......................................................................................................................... 21

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1. Acknowledgement

I would like to thank SLIM for giving me this task which I always consider as a great

opportunity to enhance my knowledge.

I take this opportunity to thank all who helped me in the analysis this assignment, including

my friends, authors and journalists, who help for information collected on organizational

structures and pricing history from the Forever marketing manager of Suraj Chularathna and

Nature‟s Secrets‟s Batticalo district sales manager of Mr Riyas.

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2. Executive summary

The assignment analysis about the potential local brand of Nature‟s Secrets and Forever

which satisfy the consumers. Also, the brands are the good competitive advantage compare

with other local and foreign brands.

The first task analyzing about the Aker‟s model which is measured by the brand equity of

Forever brand, which quality ensured by following five components of brand loyalty, brand

awareness, brand quality, brand association and other proprietary assets.

The second task analyzing about the marketing communication of the two brands. I

recommend the natural quality of products, specifically for female youth consumers, which

strategically positioning word of “Natural beauty”. The perceptual map indicates price and

quality of products of two brands. I recommend appropriate push, pull and profile strategy.

Finally, analysis about the ethics, morals and social responsibility of the two brands.

The third task analyzing according to pricing which is affected by various factors such as

demand & supply, competition, Consumer perception, cost, external factors and etc. at

present, product life cycles is analyzed to two brands, identified by the introduction stage of

Forever brand and the growth stage of Nature‟s Secrets brands. Then, the price elasticity

analysis of two brands which are more than one price elasticity. Because, changing small

percentage of the price will change the higher quantity of fairness cream. Also, both

organizations can gain more revenue by reducing their price.

The final task analyzing about The Managing sales and distribution through the corporate

mission, business strategy, sales function and organization structures. Both organization's

corporate mission is a good guideline for the sales management, I identified the of lower cost

genetic strategy which appropriates for both brands. Finally, practically gathered information

about the organizational structures which specially explain about the marketing department.

The both organizations structured by geographical sales organization structures due to their

strategic reasons. I recommended some key points to this organization.

Make a true advertisement without ignoring the dark skin people

Arrange free visits to herbal plant gardens and research center for the consumers.

The advertisement must provide the true information about the changing period and how

it effects to skin.

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3. Introduction

Most of customers purchase the fairness cream to enhance their attraction among others who

believes the cream‟s function and doctors advise.

The fairness cream is favorable products for men and women who use fairness creams to

make them attractive beauty. The fairness cream purchase at shops, food city and online

purchasing. The Customers believe that the fairness cream makes them as natural beauty and

handsome. The variety of fairness cream existing in different categories, such as originality,

Ayurveda, Multivitamins, Active Sunblock, Anti Marks and etc. The bigger market

companies‟ competition follows unethical advertisement which may increase the brand

image among the consumers rather than consumer protection.

The fairness cream has highly competitive in locally and globally organizations. That local

brands are available such as Nature‟s secrets, Forever, Janet, Sanoda, Vendol, Chandanalepa,

ReeBonn, Rane nature and etc. also, It faces many challenges with global brand like Fair &

Lovely and Fair & handsome.

The assignment analyzed about the two trustful fairness cream brand (Nature‟s secrete and

Forever) in the four major tasks which analyzed company‟s brand, positing strategy, push -

pull, perceptual map, ethics, morals, and social responsibility, factors affecting of price,

product life cycles, elasticity, corporate mission, sales organization structure and organization

structure and etc.

Most of our country people are involved in the purchase due the emotional and rational value

addition, therefore Nature‟s secrete and Forever have that type of emotional and reational

value. The analysis is motivated, practical methods and two companies can use.

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4. Introduction

4.1 Fairness market

I have selected two brands from Sri Lanka, where those brands have a good reputation in

local and global market. Also, the both brands have competitive advantages. Those are;

4.2 Nature’s Secrets

Nature's Beauty Creation Ltd is a famous herbal cosmetic company in Sri Lanka, where the

organization achieved the national green award due to using a own local resources.

The resource of the cream is collected from herbal plants which products standard under the

ISO 9001, 140001, and European standard GNP certificate. The Nature‟s secrets brand has a

variety of products such as facial creams, hair creams, body creams, baby creams, baby

cologne, herbal brew, face washes and etc.

The company brand decides Penetration pricing strategy to strategic reason to gain more

market shares in the lower price.

4.3 Forever

Another fast growing Sri Lankan herbal company has Forever skin Natural Pvt Ltd. The

Forever brand has a good reputation by their quality. Forever brand has a range of products

such as fairness cream, face wash, body wash, skin tones, face off marks, night creams and

etc. The quality of products has an ISO 9001:2008 certificate.

The fairness cream‟s band decides skimming pricing strategy based on the brand reputation,

quality of ingredient.

Note - Forever brand available in 06 categories which are high and moderate price. The

assignment has selected high price of total fairness cream- Rs. 1200 (60g), Peark fairness

nigh cream- Rs. 2000 (30g).

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5. Task – 1

In this task, the Brand Equity model was identified by Mr. David Aaker which includes five

key of brand equity components those are brand loyalty, brand awareness, perceived quality,

brand associations and other proprietary assets

I have selected the Forever brand for measuring the brand equity. The Forever brand‟s equity

frequently increases, Because of brand loyalty increases, brand awareness increases,

perceived quality increases and brand association slowly increase and other proprietary assets

slowly increase. The measured brand equity is below.

5.1 Brand loyalty

The brand loyalty is the biggest success for Forever brand due to continuously purchase by

consumers. The following statements are;

Forever brand attracts the potential consumers. Also, the existing consumers boost the

brand among the potential consumers.

Product quality ensures by the consuming brand loyalty.

The loyal consumers very familiars with this brand who focus on brand quality instead of

price.

Loyal customers do not quickly switch competitive brand when deciding the skimming

price.

High competitive advantage

Strong revenue estimate by local distribution channels.

Continuously repeated purchase by consumers

Reducing marketing costs of the organization.

5.2 Brand awareness

The brand awareness increases, according to following analysis.

By participating in public awareness programs like carnival programs and Thaladha

Perahara

Sponsor activities in Sirasa super start and super model programs.

Most likes and follows in social media and more view in YouTube and company

websites.

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When consumers consider about their beauty, the forever brand comes to their mind

repeatedly.

The consumers are very familiar and also well-known the product about the product

range.

5.3 Perceived quality

The customer of Forever brands increases the perceived quality by following reasons.

Fairness cream produced by 100% of natural ingredients.

Non side effect products due to natural ingredients.

The quality of product has awarded ISO 9001:2008 certification

Innovative cream continuously presents to the market.

Various products range available at various channels such as food city, pharmacy

countries, groceries and fashion chain networks.

5.4 Brand association

The brand association is slowly increasing due to following reasons.

The special performance of this brand makes the consumer to natural beauty.

Most of cosmetic products are found under the Forever brand, its extension reduces new

launch cost, increase effective promotion strategy, consumers‟ benefits and easily get a

feedback from consumers.

Consumer‟s positive attitude is lower because of major competition.

Consumers believe that this brand won‟t affect their health and won‟t harmful to their

body by using Forever brand.

5.5 Other proprietary assets

The proprietary asset is less to Forever Company. Because of some reasons those are;

It has a good relationship with a channel member in the local market.

Forever products available in groceries, pharmacy, food city, and etc.

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6. Task- 2

6.1 Positing strategy

I identified the most effective target consumers who are youth (mostly female) for the

fairness cream. Also, children and elders are less appropriate with baby cream and others

cream. So, we would like to target most effective target consumer of female youth.

The consumers are rational in their fairness cream purchasing. They most favor to the natural

quality of fairness cream. Also, they believe natural products are high quality which makes

natural changes and protect their skin in nowadays and futures and, they believe, the changes

ensured from artificial cream, but the consumer protection is not sure in the future.

So, I recommend to increase the natural quality of fairness cream ingredients. At present,

both organizations should ensure their quality of product standards via the ISO, SLS. Then,

the effective advertisement campaign should promote the natural quality of fairness cream to

their target consumers of youth. I prefer to advertise this cream motivated the female

customers by naming “natural beauty” to this cream product.

6.2 Perceptual map

Nature‟s secret brand positions in moderate price and good quality instead Forever brand.

(The 50ml Skin whitening cream is sales Rs. 185 and Skin Cream (100ml) sales at Rs. 325).

Forever positions high price and high quality (30g night cream sales Rs. 2000 and face and

60g body cream sales Rs.1200). The high price of brand targets some of some specific

consumers. Also, most of consumers favor to buy the Forever brand when deciding high

price.

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Nature‟s secrets

Forever

6.3 Push and Pull Profile

The current push, pull and profile promotion strategy is successful to both organizations. The

fairness cream has heavy competition in the local market.

6.3.1 Pull strategy

Pull promotional strategy boosts the consumes to request to purchase the product.

6.3.1.1 TV Advertising

TV advertisement can target lager consumers. That is a great opportunity in the face cream by

attracting the emotional feeling and multi-sensory appeal. But, the cost is high compared with

the other promotional campaign.

6.3.1.2 Discount to direct consumers

The discount is effective promotional campaign to fairness cream, which provides a discount

in certain period when the costumes more purchase.

Low price

High price

Low Quality High Quality

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6.3.1.3 Gift vouchers

The organizations give a gift voucher to costumes who purchase lager volume cream.

Example, Forever

6.3.1.4 Personal selling

Personal selling makes an interest of this cream to costumes and receive direct feedback from

consumers and also clarify the consumer‟s question. Personal selling is more effective due to

direct feedback and response to customers.

6.3.1.5 Other pull strategies

Brand ambassador

Sponsorship

Public relations

6.3.2 Push

Push strategy use through the channel members to promote to final consumers.

6.3.2.1 Trade promotions (B to B)

The both organizations discount the product to distributor or sellers by purchasing larger

volumes.

6.3.2.2 Online selling

Both organizations can easily sales their products to sellers through the company websites

which is lower cost and lager market covers.

6.3.2.3 Sponsorship

Both organizations are sponsored through the carnival and model program. For example, The

models of the carnival program was conducted by Forever in 2013.

6.3.2.4 Press and Media releases

The both organizations successfully advertise the press advertisement which makes more

awareness of product quality and natural ingredient.

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6.3.2.5 Personal selling

The organization‟s salespeople and sales managers direct sales to their final distributor and

retail shops.

6.3.3 Profile strategy

Profile strategy is sustaining the organization's shareholders and keeping them up to date with

progress.

Public relations

Sponsorship

Corporate advertising

Internal marketing tools

Corporate advertising, corporate presentation

Web site

Press conference

Newsletters

Progress report

6.4 Ethics, Morals and Social responsibility

6.4.1 Ethics

Both organizations follow the ethical in business activity. But, the high competition

encourages to the unethical.

Because, advertisement is the most effective promotional campaign for fairness cream

product among existing customers and potential customers. Most of the time, the

Advertisements don‟t follow 100% ethical. The using fairness creams make very slow

changes. But, the false advertisement shows the changes comes in the four weeks.

The product advertisement and packaging describe which is acceptable for all types of skin.

But, most of the time the creams do not match with all the skin.

The cream ingredients describes 100% herbal pant, but it‟s not true. Without chemical, the

product makes real changes.

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6.4.2 Morals

The advertisement increase the beauty of all the costumes, but the advertisement shows the

black color is bad or not appropriate for man and woman. The organization selected the light

skin color employees. So, someone thinks black is not acceptable in social. For example, one

girl after using the Fair & Lovely cream, she becomes more attractive and also got a good

job. The attraction is a one of extra qualification in a job interview. .

6.4.3 Social responsibility

Both organizations participate in Social responsibility. The Forever skin Natural Pvt Ltd

provides the free workshop (Sanda Ru waruna & "Sadaliya Siri) to Bandarawela and Galle

areas. It arranged a free Ayuruvedha Expo Exhibition programmer in 2010, a free trade

exhibition at Jaffa and CHOGM. Also, it provided lots of free equipment for “Kandy Esala

Perahera 2014 - Elephants costumes‟‟.

The Nature's Beauty Creation Ltd has a good relationship with social. The CSR includes a

provided a gift to the student's practical class of „‟Sri Lanka Vocational Training Authority‟‟

island wide, arrange a beauty consultant program and beauties facial parties with professional

expertise beauty and it helps to several activities to „‟Panda baby‟‟ project of improving

maternal and child health care services.

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7. Task – 3

7.1 Factors affecting pricing

Fairness cream is a shopping good that purchase decision based on the market research. The

price is an important factor of fairness cream‟s purchase decision. So many factors affect that

price. Those are;

7.1.1 Demand & Supply

The demand decides the prices of fairness cream. The high demand increases the price of

products, but lower demand reduces the price of fares cream.

7.1.2 Competition

In Sri Lanka, there is extensive competition among local and foreign brand. The high

competition reduces the price of fairness cream due to reach more consumers. Instead, lower

competition increases the product‟s price.

7.1.3 Consumer perception

The some consumers believe, the high price creams are high quality due to including specific

ingredients. The good perception increase the price fairness cream. For example, Forever

brand.

7.1.4 Cost

The production cost decides the price of goods, because, every organization needs profit

margin for their cost of production. The both organizations face higher cost via the own

research center and own plant garden.

7.1.5 Comply with environment

The organization awarded for product quality which is a good brand image among

consumers, it increases the price due to good reputation enhance the purchase. Example the

nature‟s secrete has an ISO 9001, 140001, and European standard GNP certificate.

7.1.1 Other factors

Other factors decide the price. Those are inflation, interest rate and economic fluctuations.

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7.2 Product life Cycle

Development Introduction Growth Maturity Decline

The Product life cycles analyzed according to price history. Nature‟s secret is still in the

growth stage. Also, it decides the penetration price.

The Forever is still in introducing stage. The Forever brand decides market skimming pricing

strategy. The product price is high. But, lowest price brands are available. But, the famous

fairness creams‟s price is high.

7.3 Price elasticity of demand

The fairness cream is price elasticity of the demand. the high percentage of demand decides

by the small percentage of the price. For example, if the price increases in low percentage,

the demand will reduce larger volume of percentage.

7.3.1 Nature Secret’s

For example, assume the in cream price Rs. 1850 to Rs. 1950, resulting the in demand,

reduce from 10 quantities to 09 quantities.

Price Quantity

1850 10

1950 09

Price elasticity of demand = % change in Quantity / % change in Price

Nature‟s secrets

Forever

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Price elasticity of demand = -01 /10 * 100% / 100 / 1850* 100%

Price elasticity of demand = -10% / 5.40

Price elasticity of demand = -1.85

The increase of Rs. 100 reduces one quantity demand of Nature Secret. The price set

correctly. Because, there most of middle income consumers favor to fairness cream in the

moderate price. When the organizations increase the high price, the costumes will reduce the

purchase volume.

7.3.2 Forever

For example, assume the in face cream price Rs. 12,000 to Rs. 14,000, resulting the in

demand, reduce from 10 quantities to 09 quantities.

Price Quantity

12,000 10

12,500 09

Price elasticity of demand = % change in Quantity / % change in Price

Price elasticity of demand = - 1 / 10* 100% / 500 /12,000 * 100%

Price elasticity of demand = -10% / 4.16%

Price elasticity of demand = -2.40

The increasing Rs. 500 reduce 01 quantity demand of Forever fairness cream. The price set

correctly, because if the organization increases the price of Forever cream, the consumers

will reduce volume of purchase.

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8. Task – 4

8.1 Corporate mission

8.1.1 Nature’s Secrets

“NBC has today branched out into training in a bid to both fulfil a duty of social

responsibility and make the dreams come true of aspirants in the beauty culture industry”.

The organization clearly demonstrates the achieving beauty culture is wider task. The

employee may feel difficulty in understanding the cultures. The mission will communicate

with the sales team to provide the quality of service. However, cultures of the sales people

want to be unique and should reflect culture which organization is trying to promote

8.1.2 Forever

“The best results oriented cosmetics producer in Sri Lanka”

It clearly demonstrates potential strategy development to gain the result of customer

satisfaction where it shows whole, the direction where the organization in the future will.

Therefore, it passed too many levels in the organization toward delivering the value to the

customer.

But, there is no clarity that what they mean by customer satisfaction and their KPI‟S are need

to be clearly defined. There is the obvious effect from the sales people because satisfied

customer can be achieved only by the satisfied sales team.

8.2 Business strategy and the sales function

Both organizations follow a different type of Generic business strategy. The Nature‟s secrets

follows Low cost strategy and Forever follow the Differentiation strategy.

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8.2.1 Nature’s Secrete (Low cost strategy)

Nature‟s Secrete follows the Lower cost strategy due to the large type of market consumers,

sales the products in lower price among other competitors, lager cost is lower by less

resources of standard, lower wages and office direct cost.

8.2.2 Forever (Differentiate strategy)

The forever brand has followed a different strategy. Because, the skimming price targets to

the specific need of market segments, consumers purchase higher price of this brand,

company performs well in several functions such as innovation, marketing, finance,

advertising and etc and the organization allocates lager percentage of budget cost to

innovation.

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8.3 Organization structures

Both organizations follow geographic sales organization strategy due to minimizing the cost

of sales and by a lower range of products. The sales manger and sales peoples offer all the

range of product their territory areas.

8.3.1 Forever skin Natural Pvt Ltd

According to the Forevr marketing manger of Mr. Suraj Chularathna, Forever‟s

organizational structure includes the Chairmen, CEO, the Board of Directors, the Managers

and the members of the staff.

Forever skin Natural Pvt Ltd follows the geographic sales organization structure what contain

rapid changes further more elaborate. The flexible structure is designed in order to achieve

their ultimate goals and objectives.

The geographical organization structure is followed by Forever skin Natural Pvt Ltd, which

marketing department includes 09 regional managers and 25 area sales manager and 64 sales

representatives. The sales peoples and sales manger focus at their areas and their sales all

types of products to channel member and direct consumers.

Chairman

CEO

Board Of Directors

Chief Administrati

on Officer

Chief Corporate

Officer

Chief Marketing

Officer

Regional Manager -

09

District Manger - 25

Sales Peoples - 64

Chief Human Resource Officer

Chief Financial Officer

Chief Development

Officer

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8.3.2 Nature's Beauty Creation Ltd

According to the Batticaloa area manager of Mr Riyas, The organization‟s managing director

manages five the department as finance department, R&D department, marketing department,

HR department and IT Department.

The organization follows geographic organization structures due to reducing the cost or

marketing department. The sales people are responsible in their geographic area and district

sales manager directly manages their employees who directly report to district sales manager.

Managing Director

Finance Department

R&D Department

Marekting Department

Marketing Manager

Regional Manager - 07

District Manger - 18

Sales Peoples - 72

HR Department

IT Department

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9. Conclusion

This assignment report analysis the two fairness cream of Nature‟s Secrete and Forever

which have more demand in Sri Lanka, Also, both organizations are continuously innovating

the new innovative products according to the own research development center.

The organizations reduce the cost of production via the economies of scale, own research and

development center, various product ranges and own natural grades. Both companies have a

similar product range of all the all products. For example the fairness cream includes a face

cream, night cream, hair cream, body cream, baby cream and etc.

When purchasing the fairness cream, consumer mostly research about price, quality, changes

of their skin, standards and etc., but, the price is a major factor of purchasing.

The Foreever has 06 varieties of products which selects by moderate and high price. The high

price cream specifically targets some of the particular consumer who looks for the brand

loyalty and high quality of the cream. The company has an effective media campaign such a

sponsorship, price offers and billboards.

But, the Nature‟s Secrete selects the moderate price to all the fairness cream, that's available

to all the costumes. The current market promotion campaign has effectively used this brand

via billboards and social media.

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10. Recommendation

Lots of man and female is looking for the attractive beauty according to the trustful fairness

cream. But, the skin is an unsafe result in a very long day. The effect can be a serious

problem such as skin cancer, but it will not affect suddenly. It will be in the long term for

their real skin. Some organizations set a sad the dark skin via false advertisement which

shows the dark color skin people are bad. So, someone believes, dark is not acceptable in

social. The advisement shows only the advantage and increases the emotions to purchase of

cream. So, the organization will conduct the true advertisement, express the real effect and

avoid on sad of dark skin people.

Both organizations spend much money for advertisement, free training, and a beauty fair

program. The real consumers look trustful about herbal products. The organizations have free

research center, herbal gardens and scientist. So, the organization arranges the free visit due

to increase the brand awareness of their natural products.

The consumers get awareness in fairness cream. They know that anyone cream can‟t provide

quick changes within the three or four weeks, but some false advertisement will lose some

consumers. So, when conducting the advertisement and fair program, the organization will

give truthful information to consumers.

The consumer awareness depends on the product standard such as ISO, SLS and Halal

certificate. The both organizations obtain the standard, and then express their product quality.

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11. Annexure

11.1 Price of Forever fairness creams

No Product Price

1. Total fairness cream (60g) Rs. 1200

2. Pearl fairness night cream (30g) Rs. 2000

3. Fair and beauty (30g) Rs. 190

4. Gold fairness day & night cream (30h) Rs. 650

5. Almond fairness gel (50g) Rs. 325

6. Under eye gel (150Ml) Rs. 650

11.2 Price of Nature Secrets fairness creams

No Product Price

7. Skin whitening cream (50ml) Rs. 185

8. Anti wrinkle night cream (50Ml) Rs. 375

9. Sandun Scrub (50Ml) Rs. 220

10. Foot care cream (80Ml) Rs.310

11. Skin Cream (100Ml) Rs.325

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12. References

„Financial Accounting – a new perspective‟ By Paul Solomon, Mc Graw Hill publications

Integrated Advertising, Promotion & Marketing Communications – 04th Edition, By

Kenneth E. Clow, Donald Baack

Managing Finance – Viva Student Edition, 01st Indian Edition, By Pippa Riley

Sales Management – Analysis & Decision making 06th Edition, By Ingram, LaForge,

Avila, Schwepker Jr., Williams

www.wikipedia.com

http://4everskinnaturals.lk/gold-fairness-day-night-cream.html

http://www.naturessecrets.lk/csr.html

http://www.ceylontoday.lk/22-24349-news-detail-natures-secrets-optimistic-of-high-

returns-in-2013.html

http://www.luxurylife.lk/index.php?route=product/category&path=20_26_104

http://www.eurib.org/fileadmin/user_upload/Documenten/PDF/Merkmeerwaarde_ENGE

LS/s_-_Brand_equity_model_by_Aaker_EN_.pdf

http://www.dailynews.lk/?q=business/nature-s-secrets-global-brand-local-touch

http://www.ceylontoday.lk/22-24349-news-detail-natures-secrets-optimistic-of-high-

returns-in-2013.html

http://www.chalmway.net/4rever/