Black-Bag

Deal with the BEST…

Pub.ltd

LINK -UPS

Aniket Kashyap(P.R Director)

Prashant Patne(H.O.D)

Dheeraj Sarvankar(M.D)

Laxmi Mate(C.E.O)

Ketki Shirshat(Ast. P.R Director)

To become a leading brand in the market by 2016. To create:

Value for customers. Opportunities for

employees. Benefits for

shareholders

Mission

Vision

Sources of Funds

Bank loanPublic Shares

Capital

BREW - BAR

Why The Name???

‘BREW’- Slang for beverage.

Beer is the Beverage.

Prime component of the soap is Beer.

Why BEER Soap???

BEER – Good for Human Skin.

It pacifies the skin.

Walnut shells opens the skin pores making it oil & dirt free.

The other components make sure the skin is itch free.

Components…

Beer Rose water

Walnut shells

Olive Oil Oats Lye

Honey Castor Oil

Statistics for recent survey of our product

MUMBAI PUNE BANGLORE GOA0

1

2

3

4

5

6

7

NO

YES

Penetration

pricing

Value-Based pricing

Psycho-LogicalPricing

Pricing Strategies

BREW – BAR [100gm]

Rs. 39/-

BREW – BAR [150gm]

Rs. 59/-

Target…

• Teenagers.• Adults.Criteria

for Men

• Densely populated.

• Metropolitans like Mumbai & Pune.

Criteria For

Cities

Marketing Strategies

Call to Action (CTA)

Marketing - CTA

Community Marketing 

Cross-media Marketing 

Diversity Marketing 

Freebie Marketing 

PROMOTIONALStrategies

Social media

T.VAdvt.

T.VADVT.

Now Beer is for beauty

“Brew-Bar”

Social media

Public relations

Lobbying

Campaigns

Magazines

Press release

Lobbying

Campaigns

Magazines

Press release

The idea for the name Black Bag Soap

Company came from the fact that, in India, when you

shop at a liquor store, they almost always put your purchases in a

black paper bag. Sometimes they put an individual beer

in a very small paper bag. It’s called “black

bagging it”.  We wanted our soap to

look as if it were peeking out of one

of those single paper bags, so we use them as

soap labels in order to stay congruent

with this

Interaction

Brew-Bar …

(?...)

Searching for slogan

350% Increase in facebook

traffic

5000+ slogansWith more

than7000 hits

Earned media

impression

Sales increased by

4%

And the results

Thank you