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marketing in the digital age
the approach
the tools
the story today
so this is where the story ends…
and it ends badly for marketers…
the sweet 60s & 70s
cult of the 80s & 90s
DAFUQ today?
technology changed the game
the old model
spark see use
the new reality
spark check use
share
spoiled & powerful
i don’t care about you
we don't give a fuck as well
we build eco-systems now
still don’t care…
Democracy doesn’t come from governments nowadays...
the new democracy
big agencies help big brands not to fail big
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