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Krisnawati
211000024
Company Profile
• Laundry company specialized on clothes.
• Since early February, 2011.
• Operation area in Jakarta and its surroundings.• Operation area in Jakarta and its surroundings.
• Service offered:
– Pick up and delivery service
– Responsive customer service
Competitor Digital Campaign Analysis
Company Profile
• Laundry company concern on clothes, bag, leather treatment, shoes, carpet etc.
• Since 1985.
• Operation area in Jabodetabek, Banten and • Operation area in Jabodetabek, Banten and Bandung.
• Service offered:
– Regular
– Priority
– Corporate
– Pick-up and delivery service
The amount of follower is The amount of follower is
stagnant (doesn’t
increase)
There’s no
interesting activity
since a year ago.
Just a little amount
of the follower take
a part in their
activity.
The display is not
interesting enough.Standard content
tweet (Quote,
Promo, Kuis)
No
Interaction
Promo, Kuis)
No
engagement
No
awareness
Eye catching.
There’s information about promotion and
discount.discount.
Interaction is not really good.
• The website is good.
• Complete content: about, service, outlet,
contact us.
• Global rank good enough.• Global rank good enough.
• Daily time on site: 12 minutes 18 second (long
enough).
WHATWHATWHATWHAT Should do??Should do??Should do??Should do??WHATWHATWHATWHAT Should do??Should do??Should do??Should do??
More aggressive to approach audience
awareness and interaction to build
brand engagement.brand engagement.
Target Audience
Demographic:
•Unisex
•25-35 years old
•A s/d B+
•Married/Unmarried
Psychographic:
•Urban
•Workaholic
•Don’t have much
time for themselves,
their family, and
Geographic:
Jakarta and its
surrounding area.
•Married/Unmarried their family, and
their friends
(personal life)
Digital Campaign Plan
Mission
Vision
Help urban community become more productive by saving time
instead of wash the clothes.
Become a laundry service company that will always be chosen to
clean the clothes.Vision
Forecast
Goals
StrategyStrategyStrategyStrategy
clean the clothes.
More and more people use Mr. Smart wash laundry because of
saving time reason.
People know the existing of Mr. Smart wash and its faster service
compare to other competitors.
Objective
Activities
Majority of people are talking about Mr. Smart Wash on the
internet.
The Big Idea: “Spend your time wisely.”
Tweet competition, Story competition on Facebook, Rich Banner
Ads, Serial story on Youtube channel and website.
Measures
Outcomes
Ads, Serial story on Youtube channel and website.
The growing number of fans and followers, the number of
participants of any competition.
Growing number of fans reaches 200 per month and more fans
convert into user and a growing number of fans who are users of
Mr. Smart Wash.
ActionsActionsActionsActions
OutcomesOutcomesOutcomesOutcomes
The Big Idea: “Spend your time wisely”
• About quality time with family.
• Some suggestion to spend spare time wisely.
• Trust Mr. Smart Wash to handle the laundry.
• Tweet or post the fact about wash the laundry.
Facebook and Twitter Content
• Tweet or post the fact about wash the laundry.
• Tweet and post about the competition.
• Tweet and post about a thematic promotion and
discount.
Tweet Competition and Story Competition • Share your story about the reason why you have
to use laundry service.
• For Example: “I’m too busy so I can’t see my mother even just for a little talk and jokes…….. So when I have a time I’d prefer to do that than to wash my laundry.”
• The winner will be given a shopping voucher • The winner will be given a shopping voucher (Zara, Levi’s etc), free laundry voucher.
• The form:– Sequence tweet with hashtag #spenditwisely (Twitter)
– Note (Facebook)
Story Video on Youtube Channel
• Making video with taking the story from tweet
and story competition (can be the winner or
certain participants which is chosen=it’s
Youtube
certain participants which is chosen=it’s
optional).
• Spread video’s link through Social Media.
WebsiteThe interesting
website with some
pictures about things
related to ‘wash the
clothes’ and make
them as the toolbar.
Content of website
• About
• Service
• Outlet
• Contact Us• Contact Us
• Promotion
• Discount
• Information about the activities in Facebook, twitter and youtube.
• Information how to care for clothes according to the type of fabric.
Activity
1 2 3 4 5 6 7 8 9 10 11 12
Rich Banner Ads Rich Banner Ads
Month
Youtube
Website
Key Performance Indicator
1 2 3 4 5 6 7 8 9 10 11 12
Content Content Content Content Content Content Content Content Content Content Content Content
Month
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Tw
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Tw
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Thank YouThank You
