Marketing Tech Stack Showcase Panel

#B2BSummitApril 29-30, 2015 | AT&T Park, San Francisco, CA

Moderator: Scott Brinker President & CTO, ion Interactive@ioninteractive @chiefmartec

©2015 Copyright Demandbase, Inc. Demandbase Confidential.

2

Marketing Tech Stack Showcase Panelists

Franz Aman SVP Brand & Demand,Informatica @franzaman

Susan Ganeshan CMO, Clarabridge @sganeshan

Kristin Hersant VP of Marketing, Livefyre @kristinhersant

Informatica Marketing Infrastructure

MARKETO

Sales & MarketingData Warehouse

Translation Engine

“Owned”Communities

Social Analytics

informatica.com

Targeting

“Earned/Paid”

DI, DQ, DaaS, MDM, Cloud

Web Analytics

ReportingTool

“Paid”DAM

SocialMedia

Publishing

SALESFORCECRM, PRM, Support

ADOBE

LATTICEENGINES

CleanConnectedSafe

Learning Management

System

DemandBase

DTM – Data Layer

…

Informatica Marketing Infrastructure

Analytics

Website Content

Outbound Prospecting

Inbound Marketing

PR & Social Media

Team Collaboration

Content

Social

Advertising

Analytics

Contacts

Brand & Design

PR & Voice

Lead Mgt

©2015 Copyright Demandbase, Inc. Demandbase Confidential.

7

Thank You to Today’s Panelists

Franz Aman SVP Brand & Demand,Informatica @franzaman

Susan Ganeshan CMO, Clarabridge @sganeshan

Kristin Hersant VP of Marketing, Livefyre @kristinhersant