27
CIARÁN NORRIS MINDSHARE DUBLIN DIGITAL IRELAND

Marketing To Ireland: SES London Presentation

Embed Size (px)

DESCRIPTION

Some quick tips on things to consider for international businesses, particularly in the UK, looking to target Ireland

Citation preview

Page 1: Marketing To Ireland: SES London Presentation

CIARÁN NORRISMINDSHARE DUBLIN

DIGITAL IRELAND

Page 2: Marketing To Ireland: SES London Presentation

Online PaymentPostcodesTargetingTail/ReachRural Web

DataLocation, Location, Location

Page 3: Marketing To Ireland: SES London Presentation

Online PaymentPostcodesTargetingTail/ReachRural Web

DataLocation, Location, Location

Page 4: Marketing To Ireland: SES London Presentation

Paid Owned

3million cards

Page 5: Marketing To Ireland: SES London Presentation

Paid Owned

Except Laser…..

Page 6: Marketing To Ireland: SES London Presentation

Paid Owned Look, no Laser

Page 7: Marketing To Ireland: SES London Presentation

Online PaymentPostcodesTargetingTail/ReachRural Web

DataLocation, Location, Location

Page 8: Marketing To Ireland: SES London Presentation

THERE AREN’T ANY!

Page 9: Marketing To Ireland: SES London Presentation

Online PaymentPostcodesTargetingTail/ReachRural Web

DataLocation, Location, Location

Page 10: Marketing To Ireland: SES London Presentation

619,000 average viewers

410,000 average readers

992,000 average readers

426,000 average readers

94,822 average readers

1.83m Active Users63.9% visit daily

432,000average readers

218,000 average listeners

785,000 average viewers

Page 11: Marketing To Ireland: SES London Presentation
Page 12: Marketing To Ireland: SES London Presentation
Page 13: Marketing To Ireland: SES London Presentation

Online PaymentPostcodesTargetingTail/ReachRural Web

DataLocation, Location, Location

Page 14: Marketing To Ireland: SES London Presentation

Total Unique Visitors (000) % Reach

Total Internet : Total Audience 2,017 100.0 Family & Parenting 569 28.2 Glam Family 133 6.6 Disney Online 116 5.7 BabyCenter Network 69 3.4 CafeMom Network 48 2.4 Nickelodeon Family & Parents 35 1.7 WEDDINGSONLINE.IE 22 1.1 Family Education Network 20 1.0 ROLLERCOASTER.IE 19 1.0 Ancestry.com, Inc. 19 0.9 Sheknows Family 18 0.9

Page 15: Marketing To Ireland: SES London Presentation

Online PaymentPostcodesTargetingTail/ReachRural Web

DataLocation, Location, Location

Page 16: Marketing To Ireland: SES London Presentation

255 people/km²

63 people/km²

Page 17: Marketing To Ireland: SES London Presentation

Source: SpeedTest.net

Page 18: Marketing To Ireland: SES London Presentation

Source: SpeedTest.net

Page 19: Marketing To Ireland: SES London Presentation

Online PaymentPostcodesTargetingTail/ReachRural Web

DataLocation, Location, Location

Page 20: Marketing To Ireland: SES London Presentation
Page 21: Marketing To Ireland: SES London Presentation
Page 22: Marketing To Ireland: SES London Presentation

Exclusive research:

@mindshareirlm-insights.blogspot.com

YouTube.com/mindshareirl

Page 23: Marketing To Ireland: SES London Presentation

Online PaymentPostcodesTargetingTail/ReachRural Web

DataLocation, Location, Location

Page 24: Marketing To Ireland: SES London Presentation

WHAT HAPPENED ON DECEMBER

6TH, 1922?

Page 25: Marketing To Ireland: SES London Presentation
Page 26: Marketing To Ireland: SES London Presentation

IRELAND IS NOT PART OF THE UK, SO DON’T USE

A .CO.UK ADDRESS

Page 27: Marketing To Ireland: SES London Presentation

Nate Grigg on flickr