Let’s Take a Survey

That’s the Problem

An Average Millennial Sees

170000Marketing Messages

Before Her 17th Birthday

her brain gates out

95%of the information

So what’d a Marketer do?

Don’t shout louder

Don’t Interrupt

Don’t treat customers like destinations for

marketing messages

Personalized ContextualAdd Value

The Ubiquity of Mobile Devices

PERSONAL ALWAYS ON SMART

Mobile

MORE CONNECTED DEVICES = MORE

DATA

2500000000000000000

Bytes

Of Data

gets created every

day!

2.5 Quintillion

PROCESSING POWER

Sent coupons related to

pregnancy related products to the

father of a teenage girl

Target knew that the girl was pregnant

even before her father had any idea

Through analysis of data collected from her past

purchases

SOCIAL MEDIA

The Power of Social Media

15000 Re-Tweets

20000 Likes

in 24 Hours

Average cost of advertising at SuperBowl

XLVII was $4 million

Multi Screen

Real Time

Contextual

Social

Adding Value

The Last Story

Thank You

Saptarshi Roy Chaudhury

VP Marketing , [x]cube LABS

digitalSRC.com/blog

twitter.com/rishi3211us