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Highlights• Over 400 Applicants• Three consistent, certified tiers (Silver, Gold, Platinum)• Monthly Services Webinars• Early Product Announcement Webinars• Dedicated Monthly Newsletter• Private Partner Portal• Quarterly Sales Bootcamps• SMB and ENT Partner Spotlights• Regional Partner Days• More Advanced Consultant Training• GTM Planning with Alliance and Sales Teams – Co-Selling
Program Enhancements
• Revamped Certification Levels to Silver, Gold and Platinum• Easier for New Partners to Reach Silver Certification
Program Certification Levels• Priority is on Level of Expertise and Experience within a Partner’s MarketoPractice• Benefits are Scaled and Focus onCo-Selling, Co-Innovation and Co-Delivery to Achieve Revenue Growth• Higher Levels Receive Additional Alliance and Marketing Assistance
• More Advanced Best Practices and Specialization for Existing and Advanced Partners• Improved Consultant Training and Materials
Program Enhancements
• Redesigning Education Courses andRole-Based Training• AddingCo-Innovation and Center of Excellence Offerings
Program Enhancements
And More!• Certification Onboarding
• Nurtured through the First 90 Days of Enablement• Prepares practitioners for the MCE Exam
• 120-Day Training Use• Shared Marketo Instance• Training, Demo’s, Practice, Product Exposure
• New Accreditations & Certifications Coming
Preparing for Foundation Training
Foundation Classroom Formal Training
Preparation for Marketo Certified Expert Exam and Advanced Topics
Mini Strategy WorkshopMarketo Certified Expert Exam
Certification Journey:1st 90 Days
Practice Exams
IntroductoryConsulting Topics
Execution Best Practices
Shadowing& Joint Contracting
60 Days
Day 1 30 Days
90 Days
Page 22Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
Enablement TakeawaysExpertise / Certification 1-2 Months 3 Months 6 Months 1 Year
Pre-Training ✔Foundation Training ✔Certified Expert Preparation ✔Certified Expert ✔Implementation Shadowing(Co-Delivery: USA) ✔ ✔Pre-Consultant Training ✔Strategy Workshops ✔Certified Consultant ✔
Page 23Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
Center of Excellence Enablement Roadmap
Provides a progressive transition from implementation to run,leveraging Marketo’s Best Practices and extensive operational knowledge. Ensures both product usage skills and development skills are balanced against Partner’s own CoEprocesses.
Core ElementsCenter of Excellence (CoE)• Creating Value and Demand• Industry / Vertical Solutions Key to Digital Transformation• Benefits
• Unlocking New Markets• Creating Valuable Intellectual Property• Larger Services Engagements• Competitive Advantage
• Core Elements• Governance, Support, Shared Learning, Metrics• Alignment• Change Management• Process Management• Best Practices
INNOVATE SCALE DELIVER
CENTER ofEXCELLENCE
Partner Success Measures & Programs for GrowthScale Innovation Delivery (Capacity) Mindshare Customer SuccessMEASURES/
OBJECTIVES
Co-Innovation & Vertical Solutions Co-Delivery(Fast Ramp)
Enablement & Education @ ScaleCo-Marketing & Mindshare
Centers of Excellence
Enhancements and Alignment• Comprehensive effort to up-level all partners• Free sandboxes for Gold and Platinum Levels
• Including Web Personalization (RTP) and Account Based Marketing (ABM)• Merging of Certification, Revenue, Customer Satisfaction and Co-Delivery within all levels• Earlier access to product releases and training