This internship has taught me a lotHow to learn and,
that we should never give up.
Presentation tips from Jesse Desjardins, Garr Reynolds and Nancy Duarte .
served as a benchmark and helped in creating effective presentations.
Before
After
Five mistakes that should be avoided.
One- Too much info
Two- Not enough visual content
Three- Poor design quality
Four- Visual vomit
Five- Lack of preparation
Audience love stories- make use of it.
Analysis of HBR article
Ditch the discounts.
When the economy is at stake!
Given the market environment, I needto revamp my pricing strategy, But what should I do?
What’s wrong with discounts?
Smart companies adapt the prices!
Different customers have differentneeds and therefore place different
values on a given product or service.
Geographic pricing
Price discounts and allowances
Promotional pricing
Coming to adaptive pricing it’s tough to beat the airline and hotel industries
What should a company do?
It’s time to reprice for recovery
But how?
Introduce a lower priced version
Use promotions to avoid price discounting
Adapt products to maintain affordability- Decrease product size or volume
Unbundle services and add extra fees.
Withdraw recession- pricing tactics
Introduce new premium products
Increase the price of regular products
Offer new ways to experience luxury
Examples
Hyundai let buyers who lost their jobs return their vehicles. It thus avoided further price cuts- and in nine months fewer than 50 vehic-les were returned
A mid week special in a restaurant
Indian railway- Indian railway offers seasonal ticket for short distances as a method of pricing
Psychological processes that influence consumer responses to the marketing program
1. Motivation2. Perception
a. Selective Attentionb. Selective Distortionc. Selective Retentiond. Subliminal Perception
3. Learning4. Memory5. Made to stick
Purchasing Decisions
1. Key questions- what, why, when, where and product decisions are made by customer.
2. Five stage modela. Problem recognitionb. Information searchc. Evaluation of alternativesd. Purchase decisione. Postpurchase behavior
In what ways consumers stray from a deliberative rational decision process?