How  to  Outsource  and  Offshore  without  Sacrificing  QualityAimee  Engelmann,  AFAMI,  CPM

For  a  copy  of  slide  pack  email  aimee@beepo.com.au

Customer  service

Free  up  Australian  staff  for  higher-­‐value  work

Grow  quicker  and  leaner

Create  more  capacity

Why  Outsource  Offshore?

cost  isa  factor

but  not  the  only  factor

Invest  back  into  your  business

Staff  happinessand  retention

Cheap  +  Cheerful

CrowdsourcingYour  own  offshore  company

Business  Process  Outsourcing  (BPO)  /

Staff  LeasingManaged  Services  /  Hourly

OffshoreModels

Cheap  and  Cheerful

fiverr

Browse  services  you  can  buyfor  as  little  as  $5

Access  the  global  talent  pool

Animations

Simple  design

Whiteboard  videos Fancy  Hands

Access  Freelancers  from  all  over  the  world  for  as  little  as  $3  

The  software  helps  you  find  a  matched  Freelancer

Freelancers  pitch

Great  for  simple,  repeatable  work

Work  from  home  model

Not  suitable  for  sensitive  projects  or  unique  IP

upwork

Cheap  and  Cheerful

Crowdsourcing

Position Hourly  Rate  $AU

Junior  Developer

Mid  Developer

Senior  Developer

Tech  Lead  /  Consultant

QA  Tester

Project  Manager  /  PO

Web  Graphic  Designer

$13

$20

$31

$35

$17

$20

$17

Managed  services/  hourly

Technical  Assistant

Customer  Service

SEO  /  SEM

Data  Analyst  /  Research

Technical  Support

Telemarketer

Accountant

$13

$11

$21

$13

$13

$13

$17

Position Hourly  Rate  $AU

Hire  specifically  for  your  needs

Management  provided  for  you

Less  staff  turnover,  reliable,  and  highly  scalable

Staff  Leasing  – full  time  staff

High  speed  internet  connectivity

Work  from  office  mode,  secure,  protect  your  IP

Skills  test  staff

Professional  Modern  Offices

Cheap  +  Cheerful

CrowdsourcingYour  own  offshore  company

Business  Process  Outsourcing  (BPO)  /

Staff  LeasingManaged  Services  /  Hourly

OffshoreModels

1. Voice  Talent  (English  Speaking)2. Cultural  Proximity3. Tertiary  Qualified  Workforce  

Popular  Offshoring  Locations

Case  Studies

Marketing  Agency  Case  Study

$

Revenues %Margin

Revenue  &  Margin  History  2008  -­‐ 2014

20%

15%

10%

5%

0%

-­‐ 22%  drop   in  revenue

-­‐ 2013  tapped  into  talent  overseas

-­‐ Staff  continued  employment   in  Australia

-­‐ Now  a  sustainable  future-­‐proofed   business  with  long  term  potential

-­‐ Margins  increased  from  12%  to  17%

The  Modern  Marketing  Department

GROUP  MARKETING  MANAGERZoe

MARKETING  COORDINATOR

Geri

MARKETING  ASSISTANTShane

MARKETING  COORDINATOR  

Mary

CONTENT  CREATOR  /  COPYWRITERFreelance

GRAPHIC  DESIGNERPHILIPPINESEvanika

SOCIAL  MEDIA  COORDINATORPHILIPPINESPatrick

GRAPHIC  DESIGNER  PHILIPPINES

Sandy

Implementation  Success

5  COMMON  PATHS  TO  OUTSOURCING  FAILURE

SUPERHERO IT’S  TRUE  BECAUSE  IT’S  ON  THE  RESUME

YES=?

NO  FEEDBACK TIME  POORENTREPENEUR

5  COMMON  PATHS  TO  OUTSOURCING  FAILURE

ScreenSharing

ScreenRecording

Cloud  Sharing/Shared  Documents

Training  and  Development

How  to  introduce  outsourcing  to  your  current  staff

High

Complexity

Low

Low  Value High  Value

Low  Benefit Quick  Wins

Low HighFrequency

ü

How  to  introduce  outsourcing  to  your  current  staff

ü Facilitate  a  discussion  around  tasks  not  rolesü Look  to  establish  the  tasks  that  are  repetitive  and  holding  staff  back from  adding  more  valueü Create  a  task  plan  and  discuss  the  skill  sets  requiredü Identify  the  new  tasks  that  are  high  value  that  your  Australian  staff  will  take  onü Choose  a  department  or  function  of  the  business  for  a  proof  of  concept  trialü From  the  trial  share  successes  and  learning  with  the  rest  of  the  business,  then  extend  trial  to  other  

departmentsü Build  relationships  with  outsourced  staff  just  as  you  would  with  office  based  staff,  build  a  team  culture

Aimee Engelmann

aimee@beepo.com.au