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Contextual Marketing in Digital Entertainment
Evan SilversteinAssociate Account Director
Client Experience
Our platform is solving problems for thousands of marketers.
2015
2014
2013
2012
2011 20+
60+
120+
200+
300+
Live Content Impressions Movable Ink Clients
350+2016
3-Year Growth: 1,897%
1/1/118/1
/113/1
/12
10/1/
125/1
/13
12/1/
137/1
/142/1
/159/1
/154/1
/16bn
20000000000bn40000000000bn60000000000bn80000000000bn
100000000000bn120000000000bn140000000000bn160000000000bn180000000000bn
Email is the gold standard for driving revenue.
Marketing channel for ROI#1
of consumers expect marketers to deliver tailored email communications.
78%
of marketing executives believe that email is the most effective channel for driving revenue.
91%
made for every dollar spent on email marketing.
$40
Source: Experian Marketing Survey, Seligent Strongview 2016 Marketing Survey
How We Think About Marketers’ Challenges
Personalization
• Increase response rates with hyper-personalized emails and uniquely tailored content
Optimization
• Optimize based on performance in real time
• Act on insights from real-time analytics
Innovation
• Stand out in a crowded inbox
• Create compelling user experiences
Automation
• Easily automate content creation
• Repurpose content from the web and social
47% of entertainment companies use email
34% of them report seeing open rates higher than 40%
19% report click-through rates higher than 15%
Source: Benchmark Manuals
How the entertainment industry uses email marketing
Web CropAutomation 91% of
marketers say
automation is important
to their success Source: Email
Monday
API Web CropAutomation
Source: Email Monday
Best-in-class companies are 67%
more likely to use
automation
Thanks for joining us!To learn more, or if you have questions, please contact Evan at [email protected].