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MEDIA FILM MAGAZINE
I feel out of the 3 tasks the magazine was going to be one of the easiest to do. With background knowledge from the previous music magazine project it will give me a great advantage in creating and producing a media film magazine to the best of my ability. Some of the objectives I have in creating my media film magazine are:To make a appealing eye-catching magazine To follow conventions of published magazinesTo create a colourful contrast to match my other 3 tasks and create synergy .
This is one of my favourite magazine front covers – i like the way Megan fox is portrayed in glamorous way which could attract a male target audience?
MEDIA TERMINOLOGY• Airbrush - Pictures are digitally manipulated, on software such as Photoshop, to enhance an image and/or
remove blemishes such as spots and wrinkles.
• Anchoring Text - Text that gives meaning to the pictures e.g. a picture of an actress would be anchored by her name and the film she is in.
• Connotations - What an image such as a front cover suggests. For example, pink has feminine connotations and a rose has romantic connotations.
• Cover lines – the words around the main image telling readers what is in the mag.
• Cover mount – A free enticement or gift stuck to the front cover to encourage sales.
• Font - the name for the type, numbers and punctuation marks, in one face and size e.g. ariel
• House style – Special rules for a particular magazine about its size, the layout, font, colour scheme, spelling etc.
• Imagined communities
• This refers to the phenomenon where people feel as if they know, are friends with or exist in the same community as people in the media they have never met. For example they may talk about Posh and Beck’s relationship in the same way as they would their real life friends.
• Layout - How the page is designed and formatted with shapes, arrows, text and boxes at different angles etc.
• Masthead – name of the magazine nearly always at the top of the front cover; acts as a logo with a fixed style of lettering and font size.
• Main Image – typically a well composed, carefully created studio photograph of one person usually female, or one striking object related to the genre of the magazine.
• Mode of address - The way a magazine “talks” to its audience i.e. it may ‘talk’ to you as a friend would. The model on the front maybe making eye contact with the reader giving direct address.
• Slogan – a few words giving the magazine a Unique Selling Point e.g. the Ultimate Car Magazine
• Skyline – Runs across the top of the page and attracts readers to a special feature.
• Strapline –A strap or bar of information that usually runs over the top of the page. It is used to summarise content ‘At Home Cheryl Cole’, or highlight a feature.
POSSIBLY LAYOUTSMASTHEAD
MAIN IMAGE
BARCODE
SELL LINES
SELL LINES
ANCHORAGE TEXT
SKYLINE
PRICE
SLOGAN
MASTHEAD
MAIN IMAGE
BARCODE
SELL LINES
SELL LINES
ANCHORAGE TEXT
SKYLINE
PRICE
SLOGAN
WEBSITE
SMALL IMAGES
SMALL IMAGES
This was helpful because it helped me expand my ideas of how my magazine layout may be. Before
doing this I had looked at conventions from magazines so that that my magazine would fit
the criteria needed for a professional look following trends.
I have decided to try out both of these layouts to make sure I produce the best final result I can. One of the magazines that has inspired me was EMPIRE, i feel that the big masthead and centralised images are very effective in
drawing attention to the viewer.
PHOTOSHOOT PLANNING
Item/ModelTo Be Photographed
Shot Type/Angle Distance
Lighting/Atmosphere
Background/Mise en Scene
Positioning of Front Cover
Details of Editing
I have chosen to photograph the actress who plays the villain in the film plot. Lucy Dack is famously known to be in fantasy films just like Helena Bonham Carter and this is her signature also photographing her as an actress will straight away connote that this film is in the fantasy genre.
I will use a varietyof shot types, to find the most professional image that follows conventions mainly full body shots and mid shots. Full body shots would be good showing off outfits and mid shots to focus on props. Full body and mid shots are commonly used in published magazines. With the full body shot I could try get some different poses and create movement in the image.
Because the model will be dressed up in fantasy clothes I thought it would be a good idea to shoot in the studio to focus on props/make up. This way I can manipulate lighting to bring out the colours and make the model look like she is in a different ‘world’. I will also be editing these images on Photoshop increasing the vibrance/saturation etc to get the bold colours.
The background I will experiment with using different backdrops with different props. I will also do a natural looking with no backdrop.For my Mise en Scene I will be photographing the actress with bright coloured props and unusual ones also. Possibly doing an evil looking pose or a fierce and fiery facial expression.
I will be using this image for my front cover. So it is a must that this image is the biggest element to emphasise the main movie portrayed. It will be placed on the center of the page for the viewers gaze to be guided directly to the actress. I will play around with the masthead experimenting in different places and the cover lines will be around the image
I will be altering the images with the motive of making it look as fantasy like as possible. For example I can dodge in areas to make it look lighter and give the image a futuristic feeling. I will also be using the spot healing brush tool to smooth out the model ‘s face and any imperfections to be hidden with it giving the model the perfect ‘look’ (fantasy conventions)
SOME IMAGES FROM THE PHOTOSHOOT
Both of these images are not
giving direct address towards the viewer which will make them lose interest in
spotting the magazine.
This image i feel was suitable, gives direct address and could be an effective image if cropped down with the
strong pose and body language reflecting on the actress’s character but the butterflies gives too much
away about the film plot.
Overall i feel the colours had worked well in all image and i have chosen this image for the media film magazine as I like the camera motion and the stance of the actress its fiery and her hand on her hip shows she's in control.
FURTHER DEVELOPMENT AND EDITING
This image I had taken previously inspired me to do a photo shoot like this for the film magazine as it looks very much like fantasy instead of fashion (with the props used)
I was happy with the masthead I had come up with using film
synonyms and debut applied very much to the actress ‘a person's first
appearance or performance in a particular capacity or role.’
However I feel the title font can be worked on.
The main image looked like it was more for a fashion magazine due to the dress and the plain background – it looks like its an advertisement for clothes to progress my magazine further I am going to do another photo shoot with more props included, perhaps a different coloured background.
Using actress (Lucy Dack) as a selling point for the magazine:
SEXUAL – This magazine uses sexual refereces to attract the target audience however I will not be able to do this taking into consideration the target audience of my magazine will
range from 16 – 25.
Some magazines use the actual actress or actor’s for their front image instead of using their character in the movie. I think this could be very successful if it done with the
character being famous for the kind of genre it is.
Famous actress Kirsten Dunst has been placed on the front of FILM magazine as an individual actress. It involves a quote from her which i believe is very effective as it is connecting the target audience to her as a actress.
CLOSE UP ANGLE (MORE EFFECTIVE – DIRECT CONTACT)
The way that the character in this image is looking directly towards me makes me feel wary and it makes the whole
magazine look convincing to read.
The angle which is a close up (does not let the viewers gaze
anywhere else to look) including the hands and gesture makes the
magazine look like there is something mysterious going on
and makes me want to read it to find out.
Second Photo shootFor this photo shoot i tried to add as much colour as possible i have even added a wig to show Lucy Dack role as an fantasy based actress. The props and costume used reminded me of Willy Wonkasfrom “Charlie and the chocolate factory” which famous fantasy fanatic Tim Burton had directed showing elements of the theme I am looking for.
The two styles look very alike which could be a good thing as Willy Wonka is a iconic figure in the fantasy work. The big round glasses, the defined jaw line etc and the bob hair cut.
Main Image
I feel the image on the light works
much better for a magazine cover –
the one on the left has fashion
elements which is not what I am aiming for. The one on the left
also draws attention to the customer using direct address.
Which is effective in magazines.
Publishing Trends (House Style)
What is House style?House style is where a magazine uses similar layout and structure.Most magazines use this to make theirs stand out from the rest and give the reader familiarity with the magazine. House style gives the audience a set expectation of what the magazine will be like so they do not have to look around.
On FILM MAGAZINES Part of the title is hidden
behind the main image
Both main cover lines have been
centralised
Same font and colour
Mode Of Address – How the magazine is getting your attention?
I have used a variety of colours and shades to capture my target audiences attention. I have done this by using the vibrancy tool in Photoshop and increasing saturation as well.
I have also used a variety of fonts, DaFonthelped me a lot for this as they have a lot of choose from. The reason why i have used different fonts was so that the text did not get boring and i have based the detail with the level of importance.
The props were a big feature in the magazine to grab attention, the props used aren’t something you would see worn and this is the speciality of it, things we haven't seen before or were not usto draw our attention a lot more.
FINAL MAGAZINE
COMPARE EXISTING AND MY MAGAZINE
Both of the masthead titles
stand out and are the biggest text on
the page
Both have a coloured theme running through
it
Cover image is the main focus
and the sell lines do not overcrowd
them