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Oktopus allows you to connect to best-of-breed ESPs, capture valuable information about recipients, crunch data with built-in analytics and multi-dimension attribute analysis, and convert insights for easy sharing all in one platform. Get an instant, quantitative rank on customer lifetime value using patent-pending features.
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OKTOPUS.MEConnected Email Insights
@OktopusInsights
What is Oktopus?
TURN EMAIL DATA INTO ACTIONABLE INSIGHTS
CONNECT
Access email campaign data
across ESPs. Setup once, use over &
over…
ANALYZE
Upload, slice and dice! Turn
data into actionable
insights
SCORE
Get instant, quantitative rankings on customer
lifetime value
SHARE
Share all the important stuff with clients &
colleagues using 1-click.
Oktopus.ME @OktopusInsights
HOW IT WORKS
Oktopus.ME @OktopusInsights
Attribute Analysis
Export
Scorecard
ESPs Connectors
SaaS
Oktopus.ME @OktopusInsights
Connect ESPs of your choice into Oktopus platform.
Analyze, share and export Oktopus-generated insights within 1 platform
CONNECT
Oktopus.ME @OktopusInsights
Add Connector
List of ESPs
Oktopus.ME @OktopusInsights
It’s easy to connect. You can add one or multiple ESPs.
Add Connector – OAuth 2.0
Oktopus.ME @OktopusInsights
Connectors
Oktopus.ME @OktopusInsights
Oktopus brings information into an individual layer for each connector you create.
CAPTURE
Oktopus.ME @OktopusInsights
Campaigns
Oktopus.ME @OktopusInsights
CRUNCH
Oktopus.ME @OktopusInsights
Analysis tailored for the information you provide.
Oktopus offers insights about your recipients by analyzing data provided by connected ESPs. You can even layer more
information to create multi-dimensional analysis.
Attribute Analysis
Oktopus.ME @OktopusInsights
Example: These Oktopus-generated charts allow you to analyze recipient location by source (list total) or engagement by location.
But, highly engaged recipients (based on clicks) are from MA, NY, CA and OR.
The majority of recipients are from MA, CA and NY.
Scorecard: Composition
Oktopus.ME @OktopusInsights
Scorecard: Group Engagement
Oktopus.ME @OktopusInsights
Charts to compare recipient engagement over multiple campaigns.
Campaign 2Campaign 1
Scorecard: Affinity Diagram
Oktopus.ME @OktopusInsights
Fan Club
Rising Stars
Disengaged
Opportunities
Cluster Analysis
Scorecard: Individual Engagement
Oktopus.ME @OktopusInsights
Understand recipient behavior with The Scorecard, which attaches a unique signature to individual recipients based on campaign interactions over time.
Things You Can Do With Oktopus!
• Connect to best-of-breed ESPs
• Map prospect attributes
• Spot affinity & patterns
• Compare group behaviors
• Decide based on a quantitative score
• Identify your truly engaged audience
• Share with 1-click
Oktopus.ME @OktopusInsights
NOW WHAT?We’re hiring private beta customers!
Request an invite to experience first hand what Oktopus can deliver and to help influence features to come.
Visit Oktopus.ME Follow @OktopusInsights
OKTOPUS.MEConnected Email Insights
@OktopusInsights
