Meet the ProfessorsWe asked the HubSpot Academy’s experts their Top Tips for Inbound Success

Dee DeeSEO

ChrisSmarketing

LindsayContent

AngelaConversion

IsaacEmail

MarkieshaSocial

MarkDelight

Meet the Professors

Who’s it for?► Veteran marketers looking to round out their ‘digital’ skillsets.► Non-marketers who need to learn the foundation of digital

marketing.► Entrepreneurs building their businesses from the ground up.► College students looking for internships or full-time positions.► Seniors in high school investigating a marketing major in college.

Did you know? HubSpot Academy offers a Free On-Demand Inbound Course & Certification

a c a d e m y. h u b s p o t . c o m / i n b o u n d -c e r t i fi c a t i o n

1 Create a matrix with your buyer personas on one axis and the three stages of the Buyer's Journey along the other. By mapping out your content assets in this way, you’ll easily see where you have gaps in your content strategy, and create more to fill in those areas.

L i n d s a y T h i b e a u l t (@LindsayRegina)As Principal Inbound Professor at the HubSpot Academy, Lindsay has been driving interactive marketing, brand strategy, and social media marketing at global companies for over seven years. She specializes in building communities that generate leads through compelling and ‘remarkable’ content, and has experience doing so in both agency and in-house settings.

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2 When doing keyword research for SEO, mimic the language that your buyer personas would use in their searches.  Would they call it soda, coke or pop?

D e e D e e d e K e n e s s e y (@deedeedkc)Dee Dee is a Senior Inbound Marketing Professor at the HubSpot Academy. For the past two years, she's run strategic marketing initiatives for both B2B and B2C organizations using data-driven, inbound marketing strategies. Dee Dee’s specialties include Search Engine Optimization, marketing automation, content creation, social media marketing, and conversion rate optimization.

3 Emails should add value, not ask for it. A better product, services, or email is only one click away. Every time you hit send, ask yourself: Would I be excited to receive this email? Would it improve my life?

I s a a c M o c h e (@isaacmoche)A Senior Inbound Professor at the HubSpot Academy, Isaac initially joined the HubSpot support team in 2013, where he worked with over 4,000 HubSpot users to move the needle for their organization using best-practice inbound marketing techniques. Since joining the HubSpot Academy team, Isaac has used his experience helping HubSpot customers and partners to develop educational content around scalable marketing automation, email marketing, and lead nurturing strategies.

4 When creating landing pages, give visitors the information they need, and nothing more. If you can't say it in 3-5 sentences, try a relevant image, animation or short video to promote an offer on a landing page.

A n g e l a H i c k s (@angela_9)Angela is an Inbound Professor at the HubSpot Academy. She holds a BFA in graphic design and an MA in advertising and public relations. She has taught design courses in numerous settings, including the University of Alabama, and at Apple Inc.’s flagship store, where she worked in the Creative division for over four years.

5 Hold a weekly smarketing (sales + marketing) meeting at all costs. It will hold the entire organization accountable, set expectations, and keep everyone looped in to this week’s marketing goals, sales pipeline, and key deals.

C h r i s L o D o l c e (@ChrisLoDolce)As Program Leader at the HubSpot Academy, Chris has spent ten years in integrated marketing and sales roles. Chris joined the HubSpot team as an Inbound Marketing Consultant in 2011, where he worked with hundreds of HubSpot customers to drive inbound initiatives. Over the past four years, Chris has educated tens of thousands of marketers, providing the tactics and vision to implement best-of-breed inbound marketing strategies.

6 Every social media network is different, and so are the communities on these networks. Personalize your content and your messages to suit the needs and desires of each audience. Also, always post at varied frequencies and times.

M a r k i e s h a O l l i s o n (@Markiesha20)As Inbound Professor at the HubSpot Academy, Markiesha specializes in social media marketing and analytics, where she’s best known for blending a knack for improvisational content creation with data-driven trend analysis. Markiesha joined the HubSpot Events Team in 2014, where she managed social media marketing campaigns responsible for driving traffic to the 10k+ attendee INBOUND14 event website, garnering over $2MM in ticket sales.

7 Delight is not a fluffy concept that businesses can ignore. Delight is about helping people solve their problems, building trust with people, and making them successful. Don’t stop engaging them when someone becomes a customer – keep delighting them!

M a r k K i l e n s (@MarkKilens)Mark leads the HubSpot Academy team’s vision, purpose, and overall execution. Seeing the need to create an environment where marketers never stop learning, he built the HubSpot Academy from the ground up, and in doing so, has educated hundreds of thousands of marketing professionals and created a best-in-class hub of marketing education.

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