Upload
yode-vr-production
View
268
Download
0
Embed Size (px)
Citation preview
EVERYTHING IN ONE APP
Communication objectives: Make a strong support to customer service, live communication
using voice and messaging Engage audience and increase loyalty of app users, increase
frequency & dwell time for app visit Retention cross-visitation to MEGA Follow-up on customer experience in MEGA App by carefully
working with reviews, feedback and communication
Target Audience:Lifestyle guests: fledglings, nest builders, young independent.Young family guests: playschool parents, primary schoolExperienced guests: secondary school parents, empty nesters
CREATIVE BRIEF
Customer insight:I enjoy smart shopping and need to get everything at one place.
Results of communication (in result of communication users should ...): understand that MEGA App has the largest selection and the most affordable fashionable fitches
The key message: Exciting experience before, during & after shopping is guaranteed
RTB (Reason to believe):Most exciting experience for all customers, unique MEGA fitches, personalized customer journey, barrier free support
CREATIVE BRIEF
ABOUT MEGA APP
MEGA App – amazing smartmobile application, that will be aninteractive assistant and personalconsultant before, during andafter shopping for the manyMEGA customers
APP TECHNOLOGY
Identify Location tracking
Voice Assistant
Communication Rewards Big Data
EVERYTHING IN ONE APP
BARRIER FREE CUSTOMER SERVICE
CROSS-VISITATION
PERSONALIZED CUSTOMER JOURNEY
LOYALTY PRODUCT
BARRIER FREE
BARRIER FREE
PushVoice
AssistantMessenger Offers
Personalaccount
SmartCaring ConnectingInspiringFor the
many people
VOICE ASSISTANT
Barrier free support forMEGA customers
Big Data knowledge
Using MEGA customerresearches for relevantsearch results
PERSONALIZED JOYRNEY
PERSONAL SEARCH RESULTS
Rersonalised search results
Personalized push
Personal account with rewards and recommended routes guide
PERSONAL ACCOUNT
Personal account or family account
Personal shopping lists
Instant Messenger
Kids corner (Family care room, Kids club schedule & booking, Kids event zone)
CROSS VISITATION
RETENTION CROSS-VISITATION
Shopping lists
Shopping routes
GamificationPersonal offers
Bonus Points
SurprisingEngagingInspiration InterestingTouch people
hearts
FAMILY SHOPPING LIST
Planning shopping list and fulfil before visit.
Navigation and personalized routes during.
Gamification, reward system after.
LOYALTY PRODUCT
GAMIFICATION
Points for walking in
MEGA
Points for finished shopping
lists
Points for purchases
100 point for 1000 steps
1000 points for 1 lists
5000 points for 1 purchase
GAMIFICATION
Plan your shopping list
App will recommend you best route
Earn bonus points for all you family activity
Convert your bonus points to MEGA gift card
BONUS POINTS EXCHANGE
Control you credit balance in App
Pay using NFC directly from smartphone
MEGACARD APP INTEGRATION
WE LOVE MEGA