Mobile User Stats Every Successful Marketer Should Know

  • Published on
    13-Sep-2014

  • View
    2.655

  • Download
    1

Embed Size (px)

DESCRIPTION

Every successful marketer knows that every tool counts and that is why SMS marketing should be part of the overall mobile marketing mix. Not convinced? Here are just a few interesting facts about the benefits of mobile marketing.

Transcript

  • MOBILE USER STATISTICS EVERY

    SUCCESSFUL MARKETER SHOULD KNOW

  • Do you have a mobile phone?

  • If you answered YES

    you are among

  • If you answered YES

    you are among

    80% of the worlds

    population

  • If you answered YES

    you are among

    80% of the worlds

    population

    By the way, there are a total of 5 billion mobiles

  • there are

    7 billion

    people on

    the planet

  • 4.8 billion have a

    mobile phone

    there are

    7 billion

    people on

    the planet

  • 4.8 billion have a

    mobile phone

    4.2 billion

    own

    a toothbrush

    there are

    7 billion

    people on

    the planet

  • What is the conclusion?

    4.8 billion have a

    mobile phone

    4.2 billion

    own

    a toothbrush

    there are

    7 billion

    people on

    the planet

  • Well... we are more likely to look up dental hygiene on the

    internet via a mobile phone than we are to practise it at home.

  • Fine, we can live with that.

  • But do you have a smartphone?

  • There are 3 times more

    smartphones being activated

    every minute around the world

    than there are babies being born!

  • There are 3 times more

    smartphones being activated

    every minute around the world

    than there are babies being born!

    Conclusion?

  • If you havent got kids,youve probably got a smartphone!

  • and 89%

    of smartphone users use their smartphone throughout the day!

  • How come?

  • How Smartphone

    Users used their

    mobile phone in 2011

    92% 84% 76%

    64% 69% 59% 48%

    text messages internet browsing emails

    playing games used download

    ed Appssocial

    networking sites

    music/videos

  • Now we are getting to the point...

  • Now we are getting to the point...

    How Smartphone

    Users used their

    mobile phone in 2011

    92%

    text messages

  • Now we are getting to the point...

    92% use their mobile phones

    to send text messages

    How Smartphone

    Users used their

    mobile phone in 2011

    92%

    text messages

  • In 2009, American mobile phone users sent approximately

    4.1 billion

    SMS every day 17 messages

    per day per person

    =

  • In 2009, American mobile phone users sent approximately

    4.1 billion

    SMS every day 17 messages

    per day per person

    =

    ...usually reminders to pick up

    some milk on the way home!

  • According to a study carried out by the University of Queensland,

    text messaging

    can be as addictive as smoking, although

    not nearly as bad for your health!

  • How often you check your

    phone during the day?

  • Most mobile phone users check

    their phones around

    150 times a day!

    !

    !

    !

    Wow, scroll back to slide 18!Sounds addictive...

  • Women send on average

  • 716

    texts

    a month

    Women send on average

  • compared to

    men who send

    555

    texts

    a month716

    texts

    a month

    Women send on average

  • Seems like women are the biggest text addicts based on The Nielsen Company tracking figures

    compared to

    men who send

    555

    texts

    a month716

    texts

    a month

    Women send on average

  • Conclusion?

  • If your target

    group is women,

    you know what you

    must do to reach them!

  • !Sending patients SMS reminders about doctors' and dentists' appointments could save the NHS up to 150 million a year.

    Maybe it can do the same for your business?

  • Do you know why Twitter allows you to type only 140 characters?

  • Do you know why Twitter allows you to type only 140 characters?

    Because Twitter was inspired by text messages, each of which allows only 160 characters.

    Which is enough

    to say the most important things!

  • As a marketer, you probably already know that SMS could be

    one powerful marketing toolin your marketing mix...

  • ...but what about the response rate?

  • ...but what about the response rate?

    97% of mobile subscribers read an SMS within 15 minutes of

    receiving it.

  • ...but what about the response rate?

    97% of mobile subscribers read an SMS within 15 minutes of

    receiving it.

    84% will respond within 1 hour, say

    the studies by Nielsen Mobile

  • Not convinced yet?

  • These are just a few ways you can use SMS:

  • These are just a few ways you can use SMS:

    payment due reminders marketing and promotions

    critical notifications

    automated alerts

    customer service and relationship

    management

    order status and delivery

    schedule updates

    appointment reminders

    communicating with field staff

    administering staff rosters debt collection health and safety alerts

    emergency procedures

  • SMS is the perfect tool for effective

    customer communication

    why not give it a try for free?

    Start Your FREE 15 Day Trial

    Connect with us

    www.textmagic.com