WHAT DO CONSUMERS ACTUALLY WANT FROM MOBILE?

Alexander Peh

Mobile - Partner Manager

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ARE WE SERIOUS ABOUT MOBILE?

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OF UK MOBILE USERS HAVE SHOPPED ‘ON THE GO’ 38%

EXPLOSIVE MOBILE GROWTH

• BROWSE

• SEARCH

• COMPARE

• CONNECT

• TRANSACT

EXPECT TO DO SO IN THE NEXT 12 MONTHS71%OF UK WEBSITE VISITORS COME FROM MOBILE DEVICES

1 in 5

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TRANSACTIONS: TIP OF THE ICEBERG

M-COMMERCE

MOBILE INFLUENCED COMMERCE

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TRADITIONAL BOUNDARIES ARE GONE

Yesterday Tomorrow

Web-influenced

offline37%

Offline96%

Today

Online 4%

Offline57%

Online 6%

COMMERCE

More power in the hands of consumers

Q: SO WHAT DO CONSUMERS

ACTUALLY WANT FROM MOBILE?

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More power in the hands of consumers

Researchproducts

Check stock availability

Find Store LocationsMake Shopping

lists

Compare prices

Redeem offers

Make payments

A: MORE POWER IN THEIR HANDS

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WHAT YOUR CUSTOMERS WANT ... …IS THE KEY TO DELIVERING A SUCCESSFUL MOBILE EXPERIENCE

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IS YOUR BUSINESS READY?

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HUGE ECONOMIC OPPORTUNITY

$617Billion

M-PAYMENT USERS GLOBALLY BY 2016, SPENDING …..

448Million

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CONNECTED DEVICES GLOBALLY BY 202050

Billion

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PAYPAL’S VISION – CONNECTED COMMERCE

ANY TIME, ANY WHERE, ANY WAY

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MOBILE PAYMENTS INNOVATION

AND COMING SOON TO A STORE NEAR YOU…

IN MERCHANT APPS

BARCODE IN A SEPARATE APP

PAYPAL HERE

CHECK-IN

ENHANCED CHECK-IN

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THANK YOUQUESTIONS?

apeh@paypal.com@alexanderpeh