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YOUR FULL SERVICE MARKETING TEAM

Monster Farm Design - Marketing Fundamentals

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Page 1: Monster Farm Design - Marketing Fundamentals

Y O U R F U L L S E R V I C E M A R K E T I N G T E A M

Kevin Hansen
Page 2: Monster Farm Design - Marketing Fundamentals

PHOTOGRAPHYCOMMERCIAL, PORTRAIT &

ARCHITECTURAL PHOTOGRAPHY

WEBSITE DESIGN & DEVELOPMENT

ATTRACTIVE & FUNCTIONAL CONTENT MANAGED

WEBSITES

BRANDINGLOGOS, MESSAGE & CULTURE

Page 3: Monster Farm Design - Marketing Fundamentals

EMAIL MARKETINGTARGETTED EMAIL

NEWSLETTERS & OUTREACH

CONTENT & WRITINGSHAPING YOUR MESSAGE

GRAPHIC DESIGNPRINT DESIGN

& TRADESHOW BOOTHS

Page 4: Monster Farm Design - Marketing Fundamentals

MARKETING FUNDAMENTALS

GETTING YOUR BRAND OFF THE GROUND

Page 5: Monster Farm Design - Marketing Fundamentals

STAY FOCUSED

Page 6: Monster Farm Design - Marketing Fundamentals

Identify your silos

• What are your strengths?

• What do you enjoy?

• Where do you make money?

• Don’t be afraid to specialize.

Page 7: Monster Farm Design - Marketing Fundamentals

Prioritize

• Focus on your strengths.

• Rank your verticals.

• Cut out dead weight.

Page 8: Monster Farm Design - Marketing Fundamentals

• Boutique Brand & Services

• Focus on high end home builders, architects, landscaping companies & corporate clients

• 30 years without focus

• 10 years of no growth

• Weak budget branding

OAKRIVERM A T U R E T R E E S E R V I C E S

Page 9: Monster Farm Design - Marketing Fundamentals

YOUR MESSAGE

Page 10: Monster Farm Design - Marketing Fundamentals

Find your voice

• Nobody cares.

• Shift your perspective.

• Be genuine.

• Lead with emotion.

Page 11: Monster Farm Design - Marketing Fundamentals

LIVE YOUR BRAND

Page 12: Monster Farm Design - Marketing Fundamentals

Privacy is dead

• Being 2 different people is tough.

• You will be google’d and

facebook’d.

• Being absent isn’t an option.

• Trust is built on familiarity.

Page 13: Monster Farm Design - Marketing Fundamentals

SOCIAL MEDIA

Page 14: Monster Farm Design - Marketing Fundamentals

SNAPCHATLINKEDIN SPECIALIZED

TWITTERFACEBOOK INSTAGRAM

B2B, B2CVisually interesting businesses

Business to consumer B2B & Service oriented

B2B millenials 500px, Flickr, Sketchfab, YOUTUBE, Behance,

Houzz

Social MediaWHEN TO USE IT

Page 15: Monster Farm Design - Marketing Fundamentals

M O N S T E R FA R M . C A

THANK YOU