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Microsoft Techclub Cairo University Business and Marketing Workshop Marketing Tools
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Marketing ToolsPREPARED & PRESENTED BY
MOETAZ REFAAT
Agenda
Marketing Mix
Promotion Mix
Market Analysis
4P’s
4P’s
Product
Design
After Sale Services
Branding
Quality
1
2
3
4
Place
Price
Customer Perceived Value
Promotion
7P’s
People
Process
Physical Evidence
Promotion
Promotion Mix
Advertising
Sales Promotion
Public Relations
Market Analysis
SIZE
TREND
Growth Rate
Products
Distribution Channels
Competitors
SUMMARY
QUESTIONS
