Welcome to your 1st Session

Introduction to MarketingPREPARED & PRESENTED BY

MOETAZ REFAAT

Agenda

1. What is Marketing

2. Philip Kotler

3. Branding V.S. Marketing

4. Role of Marketing

5. Market Analysis

6. Product life cycle

Philip Kotler

The world's foremost expert on the strategic practice of marketing

WHO?

• American Marketing Author• Consultant and Professor• Over 40 Books for Marketing• Principles of Marketing & Marketing 3.0

Branding V.S. Marketing

Branding V.S. Marketing

VIDEO“What is Branding”

Role of Marketing

Marketing Mix

4P’s

Pric

eProduct Place

Promotion

Blood Donation

Market Analysis

Market Research

Defines The Problem

Collects DataAnalyses andInterprets Data

Conclusion

Implement The Research

Market Segmentation, Targeting & Positioning

Segmentation

Geographic Segmentation

Demographic Segmentation

AGE

INCOME

Psychographic Segmentation

Targeting

Positioning

For (target customer) who (statement of the need or opportunity), the (product name) is a (product category) that (statement of key benefit – that is, compelling reason to buy). Unlike (primary competitive alternative), our product (statement of primary differentiation).

Positioning Formula

Product Life Cycle (PLC)

Summary

Any Questions

Thank You!

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