SEPEHR EMAD

NASCAR`S HISTORY

• Bootleggers moonshine cars!• William Henry France• The first race: February 15,1948• NASCAR sprint Cup Series: 1949• Family business

• 1950, Automakers• Win on Sunday, Sell on Monday• 1970 , R.J. Reynolds Tobacco

Early corporate sponsors of NASCAR

NASCAR`s Jump in Attendance

• 1976, 1.4 million• Today, 75 Million• Second highest TV user for season sports• 150 countries, over 30 languages

NASCAR s̀ Branding strategy

• Television Coverage

NASCAR s̀ Branding strategy

• Co-Branding & Sponsership

NASCAR s̀ Branding strategy

• Differentiation Seeks New Audience

NASCAR s̀ Branding strategy

NASCAR s̀ Branding strategy

• Brand Equity & Loyalty

NASCAR `s Challenges

• Ownership & Structure

NASCAR `s Challenges

Benevolent Dictatorship

NASCAR `s Challenges

• Safety Concerns

NASCAR `s Challenges

• Enviromental impact

NASCAR `s Challenges

• Financial Concerns

NASCARRevenue Sources

Sponsorship

TV & Media

Tickets

Merchandise

Questions ?