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EDINBURGH BRENDA

"New Product Development" Final Presentation

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  1. 1. EDINBURGH BRENDA
  2. 2. BRAD N.Y.C.
  3. 3. 1 HOUR & 30 MIN LATER 1 HOUR & 30 MIN LATER.
  4. 4. 3 HOUR & 25 MIN LAYOVER .
  5. 5. 8 HOUR & 10 MIN LATER.
  6. 6. 1 HOUR & 25 MIN LAYOVER.
  7. 7. 1 HOUR & 32 MIN LATER.
  8. 8. THE PROBLEM
  9. 9. What If?
  10. 10. EmpathyMap Im tired anxious hungry tired Im exhausted Waiting with the luggage excited Wanting to pee stuck desperate Standing by herself Where is the closest bathroom? I have to carry my luggage down the stairs? I dont want to bring my luggage into a bathroom.. But I really have to pee! That hamburger looks SO good man, Im hungry! 30th st station is so beautiful, I wish I could explore! Im SO exhausted. Is it safe here? I hate all this stupid luggage- why do I always bring so much stuff? I cant wait to see Brad!! That man looks suspicious I really want a hamburger Its annoying to drag this stuff around Kicking her luggage to push it
  11. 11. POV Brenda, an exhausted 26 year-old woman whos had a long day of travel from Scotland, needs to get essential things done but her oppressive luggage is weighing her down.
  12. 12. HMWs: increase her feelings of safety and control when having to keep track of valuables in her luggage as she navigates through a foreign place? decrease the anxiety she feels over the aching feeling of needing to pee badly in her bladder and not wanting to bring her cumbersome luggage with into the bathroom? decrease the longing that she feels as she watches people bringing back delicious food, while she is trapped on a bench? increase her confidence so that she feels like she can comfortably navigate the station and enjoy the surroundings?
  13. 13. Brainstorming
  14. 14. Prototype Identify a variable: 1) Ideal Size (36x18x36) 2) Function
  15. 15. CART DESIGN + FEATURES 1) Cup- holder Tray 2) Hinge
  16. 16. CART DESIGN + FEATURES Open Hinge Function
  17. 17. CART DESIGN + FEATURES 1)Hand break 2) Radio Frequency Identification Chip
  18. 18. PLACEMENT
  19. 19. STORAGE
  20. 20. Ticket
  21. 21. FEEDBACK Having a portable cart to store your extra luggage in would be a major asset at 30th street station. -Alexis Being able to rent a mobile cart for how ever long you need it would be greatly beneficial for a traveler with a lot of luggage and has a lengthy stay at 30th street. -Tyler Travelers with luggage would absolutely pay for the services of Carre enabling them to move freely through the train station during there stay. -Dominic
  22. 22. Positioning Statement Carre is the best luggage storage option because it gives 30th st station travelers the freedom to fulfill essential needs while waiting for their train.
  23. 23. Behavioral & Physical Characteristics Behavioral characteristics: Product Characteristics:
  24. 24. Competitor Service for Amtrak users to take their luggage directly to the train platform A passenger can only use this service when their Amtrak train is coming in A Traveler can not use the Redcap service for their own personal use
  25. 25. FINANCIALS
  26. 26. REWRITING THE STORY
  27. 27. QUESTIONS?