Embed Size (px)
Citation preview
www.sparkpage.com
www.sparkpage.com
As marketers, we focus on numbers…
Growth
Churn
Sales
www.sparkpage.com
What really gets us going though is when we see some pretty inventive ways to grow startups that include
old-school techniques – ideas that some may think have passed their prime.
www.sparkpage.com
At SparkPage, we focus on helping companies get users activated and
onboarded quickly. What’s fun for us is to look outside of what we do to learn
for ourselves and help our client.
www.sparkpage.com
We asked what we could learn from companies that have taken the plunge of going outside of the norm and focus on the business of growth rather than the technology tools. In doing this, we
discovered three intriguing startups that have very interesting stories to tell.
www.sparkpage.com
www.sparkpage.com
Our first story begins with a gaming network…
www.sparkpage.com
Game Point has been around for 20 years so they know their stuff
But even they struggle with re-engaging users who have
dropped off the gaming network.
www.sparkpage.com
Email worked…
Up to a point. Their reactivation success rate was 6.5%. Okay, but the
team knew they could do better.
www.sparkpage.com
Analyzing their data, the team
found 1,000 high-paying customers who had stopped
playing. Great for a win-back campaign
but email just didn’t feel right.
www.sparkpage.com
So the team decided to go old-school and send these 1,000 customers a
card… A Valentines Day card.
www.sparkpage.com
When recipients opened the card, they discovered that Game Point missed and wanted them back. Game Point even included a monetary gift that had been added to recipients Game Point account.
www.sparkpage.com
ResultsOut of 1,000 players receiving the Valentine’s Day card, 289 were back on the site within the first day. By the end of the weekend campaign, there were 400 users of the original 1,000.
41% conversion rate
www.sparkpage.comwww.sparkpage.com
www.sparkpage.com
It’s always good to keep experimenting with new channels…
Here at SparkPage, we see mobile apps using our service who only leverage push and never email or the other way around.
Some of our clients use SMS in their onboarding activities
exclusively...
www.sparkpage.com
It’s always good to keep experimenting with new channels…
These companies are getting huge wins from experimenting (something super simple to do with our A/B testing feature, if you’re wondering). And sometimes, different
channels especially old school ones, can get you some pretty great results.
www.sparkpage.com
www.sparkpage.com
Story two disrupted a 400-year-old industry using a lifecycle
marketing approach…
www.sparkpage.com
Hailo is a smartphone ride-hailing app specific to taxis.
Since the app was specifically designed to focus on connecting
passengers with drivers, the Hailo folks knew they needed to
create instant demand.
www.sparkpage.com
The Hailo team looked at the most important piece of the Hailo pie; the
drivers themselves. Drivers received a unique “Cabbie Code” to get the
word out to passengers.
www.sparkpage.com
Using the “Cabbie Code”, customers
received credit toward their first
trip and drivers received a bonus.
www.sparkpage.com
ResultsBy the end of 2013, Hailo was London’s number one taxi app. Every six seconds, a passenger was using Hailo taxi which translated into the top rated taxi app on iTunes and Andriod stores.
#1 taxi app
www.sparkpage.comwww.sparkpage.com
www.sparkpage.com
Disrupting what’s always been done isn’t a bad thing…
Take lifecycle marketing, for instance. Even though studies show that lifecycle marketing campaigns generate as much as nine times greater results, few marketers are use it.
At SparkPage, we help clients take advantage of this customer-oriented
strategy based on the idea of delivering the right message at the right time.
www.sparkpage.com
Disrupting what’s always been done isn’t a bad thing…
It’s really about taking a step back and thinking about HOW your user is experiencing and interacting with your service.
In that way, you can see the opportunities for well-
timed interventions – like a behavior-triggered email.
www.sparkpage.com
www.sparkpage.com
The last story – is a love story of sorts…
www.sparkpage.com
We all know Tinder.
But would you believe that their initial success came from
what we would call “traditional” marketing
tactics?
www.sparkpage.com
It’s true.
One of Tinder’s co-founders visited universities around the U.S. with the
goal of gaining traction and initial users through sororities and fraternities.
www.sparkpage.com
Visiting a dozen universities illustrating the location paring feature, Tinder had
moved from 5,000 initial users to 15,000 onboarded users in just one weekend.
www.sparkpage.com
ResultsWord spread like wildfire through the university ecosystem and eventually moved into the mainstream with nearly 24 million users in just two short years.
In just a few days of hard selling
www.sparkpage.comwww.sparkpage.com
www.sparkpage.com
In order to grow you must be able to take chances…
Otherwise, you will remain exactly where you’ve been.
Take user onboarding. A poor onboarding experience makes every part of a company
work harder while removing bottlenecks helps you flourish.
www.sparkpage.com
In order to grow you must be able to take chances…
That’s why we provide solutions that empower you to do what’s best for your users based on what they do.
First impressions are everything in the app game. Make sure you understand
your user base and then select solutions that will help
you achieve success.
www.sparkpage.com
www.sparkpage.com
Lessons learned…
Ingenuity thrives and we encourage you to take these three case studies as a source of inspiration
Of course, digital channels work amazingly well for companies, but thinking outside the box and venturing into something different could be just
the push to get you on the way to 1 million users.
www.sparkpage.com
