“7 Killer Online Marketing Predictions for 2015”

With the reoccurring metamorphosis occurring with technology and social media every year, it seems as though online marketing professionals have to continue to modernize and update all of their marketing strategies. Here are a few predictions we’ve established will partake this 2015:

1) Mobile optimization In 2015, you will begin to see more of a shift in businesses adapting responsive web design into their websites. With a greater percentage of online users operating from their mobile devices, it is expected the number of desktop Internet users will considerably drop in 2015. Modernizing your mobile online presence will not only attract prospects into new consumers, but also increase the conversion ratio immensely. 2015 will be the year mobile optimization begins to be the “norm”, positively affecting your social media presence, emails, and most importantly, your website traffic.

2) Content marketing Content marketing will continue to thrive in 2015. With major corporations dropping traditional tested solutions, companies will now focus on customer experiences and interests. Tailor-­‐made content for the clients will essentially market any given business, promoting relevant and inspiring material. Strategic content marketing will consist of quality content, vital in content marketing for the future. A ‘must watch’ booming strategy this 2015, content marketing will revolutionize marketing as a whole.

3) Further decline in organic reach; Higher sales ads The decline in organic outreach will continue to drop this 2015. This means the content integrating personalized (discussed further below) material such as “happy birthday Susan” or “having fun on a hike!” will thrive. Posts that include “buy this” or “sign up for this” will garnish less engagement, decreasing reach. The reason for this is, Facebook, for instance, wants to encourage organic posts friends share with one another, maintaining its original purpose - social media developed to connect friends. Oppose to reaching potential consumers through posts, Facebook expects users/business’ to use ads. Ads are predicted to rise in popularity this 2015, with mobile ads increasing by 48%! The ads will garnish user experience and aid companies in targeting the right audience. A win win for everyone!

4) Increase in video usage & images With companies already integrating videos in marketing campaigns, the positive feedback and consumer acquisition has been proven. Videos used for marketing will undoubtedly experience an increase in popularity this 2015. This is a great avenue for any business to broadcast and demonstrate their product or services. Images are already thriving in social media, with Instagram surpassing media outlets such as Twitter. 2015 will continue to demonstrate images as the stronger tactic, gaining popularity and user’s attention. Images standout from traditional posts, attracting consumer interests, in essence garnishing potential website traffic.

5) Email Marketing With expenses in purchasing promotional Ads and a declining organic outreach, email marketing will become essential this new year. The importance of your email list will define how engaged users are, what the average open and click rates are, and howresponsive subscribers are to offers.

6) Personalization 2015 will definitely experience an increase in consumers response rate to personalized content. Personalized emails, for example, have a proven increase click rate of 14%! Consumers get frustrated when receiving a random email containing nothing of interest. Immediately, they will consider this junk mail and set the default to direct said companies emails to junk mail. After doing so, they will never have to look at your emails again! Don’t get left behind this 2015! Companies adapting to personalized emails have experienced a 19% uplift.

7) Business’ will post less content Now, this may seem like a bad thing but considering all the changes we will witness this 2015 in regards to social media posts, this will be inevitable. Because we noticed a pattern in changes to expect this New Year, personalized and quality material is

expected. Seeing as how posting a generic link to your social media marketing strategy won’t garnish new or maintain existingconsumers, taking the time to write quality, meaningful material will mean less content to display. This isn’t a bad thing; it’s more of a… less is more. Quality content will benefit your business in the end.

So there you have it. Our predictions are based off what 2014 began to witness in the online marketing world. Now let’s go out there and see what the New Year will bring!