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@caraharshman #MozConA framework for personalization
WHO to target
WHAT to show them
HOW to prioritize
@caraharshman #MozConA framework for personalization
WHO to target
WHAT to show them
HOW to prioritize
@caraharshman #MozConA framework for personalization
WHO to target
WHAT to show them
HOW to prioritize
@caraharshman #MozConA framework for personalization
WHO to target
WHAT to show them
HOW to prioritize
@caraharshman #MozConMedia Site
WHO WHAT
Onboarding experience w/ tour of site
New visitor
Return visitor Sign up for email newsletter
@caraharshman #MozConRetail Site
Show local in-store pickup options
WHO WHAT
Located In San Francisco
@caraharshman #MozConRetail Site
Show local in-store pickup options
Has not visited site in 90 days
WHO WHAT
Give promotional offer for limited time discount
Located In San Francisco
@caraharshman #MozConA framework for personalization
WHO to target
WHAT to show them
HOW to prioritize
@caraharshman #MozConA framework for personalization
WHO to target
WHAT to show them
HOW to prioritize
@caraharshman #MozConPrioritize each personalization by:
1
2
Potential business impact
Technical effort to execute
@caraharshman #MozConPrioritize each personalization by:
1
2
3
Potential business impact
Technical effort to execute
Requirements to sustain
@caraharshman #MozConA framework for personalization
WHO to target
WHAT to show them
HOW to prioritize
@caraharshman #MozConA framework for personalization
WHO to target
WHAT to show them
HOW to prioritize