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SEO
Working Effectively and Accurately
Index What is SEO?
How search engine works .
Two ways of optimization(on page – off page).
SEO terms.
Social Media tips.
What is SEO?
Working Effectively and Accurately
What is SEO?SEO stands for Search Engine Optimization. SEO is all about optimizing a website for search engines. SEO is a technique for:-
Designing and developing a website to rank well in search engine results.
Improving the volume and quality of traffic to a website from search engines.
Marketing by understanding how search algorithms work, and what human visitors might search.
How search engine works?
Working Effectively and Accurately
How search engine works . Crawling - Process of fetching
all the web pages linked to a website. This task is performed by a software, called a crawler or a spider (or Googlebot, in case of Google).
Indexing - Process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords.
How search engine works . Processing - When a search
request comes, the search engine processes it, i.e. it compares the search string in the search request with the indexed pages in the database.
Retrieving Results - The last step in search engine activities is retrieving the best matched results. Basically, it is nothing more than simply displaying them in the browser.
Two ways of optimization(on page – off page).
Working Effectively and Accurately
Two ways of optimization(on page – off page).
On-Page SEO - It includes providing good content, good keywords selection, putting keywords on correct places, giving appropriate title to every page, etc.
Off-Page SEO - It includes link building, increasing link popularity by submitting open directories, search engines, link exchange, etc.
SEO terms.
Working Effectively and Accurately
SEO terms.301 Redirect
A message that the URL that you just tried to access is permanently unavailable. This happens when a URL has changed location and will not be appearing again.
A 301 redirect is a permanent redirect which passes between 90-99% of link juice (ranking power) to the redirected page. 301 refers to the HTTP status code for this type of redirect. In most instances, the 301 redirect is the best method for implementing redirects on a website.
SEO terms.302 Redirect
A message and form of redirection when a URL has changed location temporarily.
A 302 redirect is a temporary redirect. There are very few instances where this type of redirect should be used, but unfortunately it is the easiest to implement. This means that many webmasters unfamiliar with search engine mechanics use the wrong type of redirect.
SEO terms.A/B Test
Displaying two different layouts of the same web page to visitors and tracking the differences in their behavior on page A and B. This testing is done to determine which web page is more effective.
A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a webpage or app against each other to determine which one performs better
SEO terms.AdWords
Google’s advertisement and link auction network.
AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.
SEO terms.Algorithm
The technology used by search engines to determine the search engines.
a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer.
SEO terms.Anchor Text
The part of a hyperlink that is clickable. Anchor text usually gives visitors information on what the linked page is about.
Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text.
SEO terms.Back Link
Any link into a page or site from any other page or site.
In search engine optimization (SEO) terminology a backlink is a hyperlink that links from a Web page, back to your own Web page or Web site. Also called an Inbound Link (IBL) these links are important in determining the popularity (or importance) of your Web site.
SEO terms.Black Hat
SEO tactics that are counterproductive to best practices.
In search engine optimization (SEO) terminology, black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.
SEO terms.Bounce Rate
The percentage of visitors to a website that leave prior to viewing any other pages.
the percentage of visitors to a particular website who navigate away from the site after viewing only one page.
SEO terms.Bot (Robot or Crawler)
A search engine program that crawls the web, searches websites, and pulls necessary information in order to update a search engine’s index.
A crawler is a program that visits Web sites and reads their pages and other information in order to create entries for a search engine index. The major search engines on the Web all have such a program, which is also known as a "spider" or a "bot."
SEO terms.Conversion Rate
A percentage of visitors that complete a desired goal or action.
CPA (Cost Per Acquisition)
A measurement of the total cost of each sale or lead from the beginning to the end.
SEO terms.CPC (Cost Per Click)
Also referred to as Pay Per Click (PPC), CPC is a form of advertising where the advertiser agrees to pay a set fee every time someone clicks on an ad.
CPM (Cost Per Thousand)
A fee charged every time an ad appears for the 1,000th time.
SEO terms.CSS (Cascading Style Sheets)
A way of adding styles and changing the appearance of documents.
CTR (Click Through Rate)
The percentage of users that click on an ad.
SEO terms.Directory
A list of websites that are categorized into different topics.
Domain:
The primary address for your site (example: http://www.quriousdigital.com/).
SEO terms.HTML (Hypertext Markup Language)
The coding portion of a website that search engines read.
Inbound Link
A hyperlink to a web page from an outside web page that is set up to drive traffic to a website and improve its search engine ranking. Google’s search engine algorithm uses inbound links to determine how popular a particular website is.
SEO terms.Indexed Pages
Pages of a website that are stored by search engines.
Infographic
An image that displays various facts in a visually appealing way.
SEO terms.Internal Link
A link from one page on a website to another page on the same website.
Keyword
A word or phrase entered into a search engine for the purpose of finding relevant results. Specific keywords are targeted for advertising purposes to attract consumers using that word or phrase.
SEO terms.Keyword Density
The amount of times a specific word or phrase is used on a page. This is offered as a percentage by comparing the number of keywords on a page to the total number of words on a page.
Keyword Research
The process of determining which words or phrases people are most relevant and people are using the most in order to use those keywords in SEO and SEM.
SEO terms.Keyword Stuffing
A black hat SEO tactic that uses many keywords in an attempt to improve its search engine ranking.
KPI (Key Performance Indicators)
Ways of measuring online marketing goals.
SEO terms.Landing Page
A page that is strategically designed to get visitors to visit it.
Link Building
Offering a link to your website on other quality websites in an effort to drive traffic to the website and improve your website’s search engine ranking.
SEO terms.Local Search Result
Search results that are relevant to what was searched for (the query) based on the location.
Long Tail Keyword
Keyword Phrases with at least two or three words.
SEO terms.Meta Description
A few sentences that may appear in search results that describe the content of a page.
Organic (Natural) Search Results
The unpaid search results and listings that appear after a search.
SEO terms.PageRank (PR)
A way of placing importance on pages and websites. PageRank is apart of the numerous factors that go into Google’s Algorithm.
Panda
A Google algorithm that sorts websites into groups based on their quality and relevance to search results.
SEO terms.Query
The keyword a searcher enters into a search engine.
SEM (Search Engine Marketing)
The various advertising techniques that go into improving a website’s search engine ranking.
SEO terms.SEO (Search Engine Optimization)
The process of developing quality content and pairing it with a website that is tailored to rank higher in a search engine.
SERP (Search Engine Ranking Page)
This is the page that web searchers see after they enter information (the query) into a search engine.
SEO terms.Sitemap
A page that gives search engines a route to navigate through a website.
Social Bookmarking
Building relevant links on social platforms in order to bring in traffic.
SEO terms.Traffic
Visitors to a website.
User engagement
A measurement of the level of engagement a user shows through its action on the web. This measurement is not measured by search engines.
SEO terms.User experience
A measurement of the overall experience that people have with a website. This measurement IS measured by search engines.
White Hat
SEO tactics that have good quality and are honest.
Social Media tips.
Working Effectively and Accurately
Social Media tips.
Social MediaSharing each post on social media should be your
first target.
Social Media tips.
Add it on your personal & business pages, groups & through ads.
Schedule it on twitter 2-3 times per day for next 30 days.
Social Media tips.
Create a board specifically for all your blog post and pin each post it.
Google +
Share with your circles, and publicly , on Google+ for added SEO benefits.
Thank You.
Source- Internet.
