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Presented by Derek Miller at the CopyPress Unconference 2014 in Tampa
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UNCON F E R ENC E
2 0 1 4
Outreach Tips and Secrets from a Web-Stalker
UNCONF E R ENC E
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Thrill of the Chase
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Guest blogging for the sake of links is dying...
Outreach is a PR Branding Tool
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Great content doesn’t always sell itself…
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Benefits of Outreach
Gives you some control of content and voice
Improves visibility
Identifies you or your brand with the publication
Creates long-term opportunities in your vertical
Adds credibility and can develop the “thought leader” image
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Outreach Tools
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Followerwonk (Mining tool)
Rapportive (Mining Tool)
LinkedIn (Mining/Contacting tool)
Twitter (Contacting tool)
Boomerang for Gmail (Reminding tool)
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MTV RelationshipE X A M P L E
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Step 1| Find a Contact
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Step 2| Use Rapportive
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Will show if their connected+
to find email
Step 3| Dig if you can’t find
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Search their name+ + Search their blog
with Rapportive
Step 4| Pitch
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Be direct
Be willing to work from conception to creation
Be honest
Have prior examples
Be persistent
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Step 5| Facilitate relationship and nurture it
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Be willing to compromise
Work within their constraints
Check in regularly
Be honest
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The Next WebE X A M P L E
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Lessons LearnedEXAMPLE
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Must work with the publications editorial guidelines/processes
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Don’t focus on short-term objectives
Be honest with publisher
Takeaways
Amplification is an excellent compliment to good content
Use outreach as a PR tool and not simply for link-building
Focus on long-term relationships with the publisher and not short-term objectives
Use multiple tools to find a contact, find their email, and facilitate the conversation
Outreach takes time and effort- what you put into it will be what you get out
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Questions?